Williams Trading article

Eldorado Trading Company, the award-winning distributor of adult toys, lingerie, and party supplies, is taking customer education, engagement, and networking on the road for the inaugural Eldorado Elevation Road Show. Retailers, manufacturers and Eldorado employees will meet in downtown Austin, Texas on Tuesday, Oct. 22 for this first-of-its-kind, one-day event.

Manufacturers will conduct trainings, demonstrate products, answer questions, and help retailers select products for their stores. Participating manufacturers include We-Vibe, Womanizer, Doc Johnson, CalExotics, Screaming O, Kama Sutra, Wicked, NS Novelties, pjur, Oxballs, Sportsheets and two Eldorado exclusives, Lovense and Sport Fucker. Twenty-five retailers with stores throughout Texas and Louisiana will be attending this groundbreaking conference.

Patrick Lyons, director of Eldorado marketing, explains that retailers’ interest was the catalyst for this traveling road show.

“We heard from customers attending our in-house Elevation events that they wished there were closer opportunities for their retail associates to attend this type of educational seminar, but the time and expense made it prohibitive,” says Lyons. “We listened to what retailers were needing to have a valuable impact in their stores and created this innovative sales and training program.”

Eldorado plans to host multiple Elevation Road Shows throughout the US next year.

Pipedreams front page