Eldorado Trading Company, the award-winning distributor of adult toys, lingerie, and party supplies is excited to announce the promotion of Shonda Reiger (she/her) to buyer.

A Colorado native, Reiger previously worked in sales for a plastics manufacturer. She also has extensive retail store experience. Reiger came to Eldorado in early 2021 as a purchasing administrative assistant. She supported the purchasing team with data entry and coordinated efforts with the warehouse team. Reiger will report to the Director of Purchasing, Jon Vogt. Reiger will primarily be responsible for selecting lingerie products for Eldorado to carry and negotiating terms with vendors.

Vogt was excited to promote Reiger to a buyer for the purchasing team. Vogt shares, “Shonda has been a huge asset to our team. She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity.”

Reiger is looking forward to attending the January ANME in Burbank, CA where she can personally meet with customers and product manufacturers. She explains, “I recently attended ILS and enjoyed meeting so many new people. ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners.”

Reiger will be working at the company’s headquarters in Broomfield, Colorado.