Hearst Publishing, a leader in women’s fashion and beauty magazines, chose to partner with Satisfyer to try a new direct marketing approach. More than 30,000 subscribers were given the chance to opt-in to receive a full-sized product with their April issue of Elle magazine, featuring Taylor Swift on the cover.
Those who jumped on the invitation titled “The Next Sexual Revolution,” received a Satisfyer Pro Traveler, priced at $39.95, in a tailor-made pink box.
This unique experience is a novel concept for subscribers and for Elle and Satisfyer, but initial feedback shows early success.
