Vibratex, the sole North American importer of the Magic Wand brand, has announced the winner of its inaugural “Pleasure as Art” artist commission search. The iconic brand has commissioned Miami-based Dafne Blade to create artistic “magic” via an uplifting, provocative design and 100-plus decommissioned wands.
When you ship more than half a million wands each year, a handful of unusable units are inevitable. And though these wands won’t have their chance to deliver physical pleasure, they can certainly still make people happy. So, instead of condemning these wands to landfill, Magic Wand is facilitating art.
Following a two-month open submission period, finalists were chosen and presented to a panel of judges. The panel included industry professionals, sex experts, and representatives of a prominent LGBTQ charity organization.
The winning design is an ethereal interpretation of pleasure that features both sculptural and painted artwork, as well as seating that allows a viewer to interact with the piece. Evoking a magical portal, the high-concept piece puts the viewer into the world of the Magic Wand itself.
“We could not be more excited to work with Dafne Blade,” explains Vibratex CEO Ken Herskovitz. “The depth of thought and emotion evident in each portion of their conceptual design was unmistakable. I’m positive our judges made the right decision, and we can’t wait to reveal the design to the world.”
The Vibratex team plans to debut the physical piece when the industry returns to Burbank for the ANME show in January, 2022. There, attendees can catch a glimpse of the sculpture, as well as interact and grab a selfie with it. Following the tradeshow, Vibratex intends to put the piece on a nationwide tour with stops at prominent retail locations that will be announced in the near future.
To learn more about visual artist Dafne Blade, visit their website dafneblade.com.
For all Vibratex and Magic Wand sales questions and inquiries, contact Eddie Romero, Director of Business Development, via eddie@vibratex.com.
To learn more about Magic Wand, visit magicwandoriginal.com. Join Magic Wand on Instagram at @truemagicwand.
