From June through the end of August, it was all about the LGBTQIA+ community at pjur. The premium personal lubricant manufacturer invited everyone to become a part of the rainbow and be true to their own, unique sexual identity with a special sachet card promotion and competition on Instagram and TikTok.
pjur chose to highlight the importance of diversity, inclusion, tolerance, empowerment and self-actualization, as it publicized its slogan “Choose your color of the rainbow.”
pjur team at CSD parades
The pjur team greeted visitors at various CSD parades with a cheery “Happy Pride to everyone!” This year the PR team mingled with the revelers in Luxembourg, Cologne and Trier. Of course, they weren’t just celebrating – they were also busy handing out sachet cards with three of the most popular products. People could test the premium personal lubricants and even take part in the competition. A Pride Box was up for grabs with travel-size versions of the popular pjur products pjur ORIGINAL, pjur WOMAN Nude, and pjur BACK DOOR Moisturizing. The perfect companion for the summer.
Influencers celebrate pjur’s Pride campaign
The LGBTQIA+ campaign was supported for the whole month by German influencers. Hanna Sökeland and her partner Jessica Huber, from the 2022 dating show Princess Charming, have long been fans of pjur’s premium personal lubricants. This year again, both top influencers were there and advertised the competition on their social media channels. This time they were joined by Valencia Stöhr, the self-described “millionaire of passion,” who took part in “Kampf der Realitystars” [Battle of the Reality Stars] this year. She presented the Pride Box in her unique and charming way, and revealed her favorite product: pjur BACK DOOR Moisturising.
pjur supports LGBTQIA+ charities
pjur didn’t just celebrate at the parades and on social media. It also supported several charities far beyond the Pride celebrations. In a number of cities pjur provides several charities with free products, such as AIDS charities in Bielefeld, Heilbronn, Freiburg, Heidelberg, Stuttgart and Leipzig. pjur also provided donations to the Trans Healthkit Project, which runs in Germany, Austria and Switzerland. People who identify as trans and are struggling financially can get free personal lubricants, condoms or hygiene articles from this organization. pjur also donated products to Trans*Sexworks, which gives free condoms and personal lubricants to trans sex workers in Berlin.
“Pride Month is an important time for pjur,” says Alexander Giebel, CEO and founder of pjur. “We celebrate all aspects of love together with the LGBTQIA+ community, and show solidarity. But we also support the various charities that look after the community. Throughout the year. We are conscious of our responsibility.”
