Rock Candy Toys has launched The Sex Must Go On campaign in conjunction with Bedroom Products, offering low-cost sex toy kits and self-care resources for consumers seeking a sense of connection and fulfillment during the COVID-19 crisis.
Items in Rock Candy’s solo Self-Isolation Masturbation Kit include one Gummy Ball wireless finger vibrator, Fun Size Lala Pop mini wand, and a Mega Mini single-speed bullet vibrator. The Partner Pleasure Quarantine Kit contains one Gummy Bear vibrator, a 3-pack of super-stretch Gummy Rings, a Taffy Puller pleasure stroker, and 3 complimentary packs of Poppin’ Rock Candy oral sex crystals.
Rock Candy chose the specific products to offer an economical variety geared towards consumers of all sex toy experience levels. Both are individually valued at an MSRP of $50 and are being sold for $35 each.
“We are all doing our best we can, with the resources we have to cope and find pleasure during this unpredictable pandemic,” says Casey Murphy, marketing director for Rock Candy Toys. “As a sexual wellness company, we feel an obligation to help consumers focus on pleasure and love, and we are being called to step up right now, to help lead our community towards feeling good.”
“In a situation like this, it is important to identify the ideal state of mind we want to achieve – perhaps the feeling of safety, calm, or resilience,” Murphy continues. “Pleasure, whether solo or partnered, gets us out of our minds, into our bodies, and provides refuge when we are in the moment. Sex and pleasure should be a priority — that intimate connection is an avenue of nourishment that everyone deserves to experience right now.”
To support the campaign, Rock Candy’s ‘Self-Isolation Self-Care’ blog series offers a multitude of sex-positive mind and body tips ranging from orgasmic energy techniques to cultivating joy, mentally and sexually.
Director of sales, Tracy Leone comments, “with the majority of Americans staying home right now, people will naturally be more sexually active. We are dedicated to providing creative opportunities that offer genuine value to our customers.”
“Any online visibility that we acquire in this process will hopefully create a demand for Rock Candy in retail stores, and therefore benefit adult novelty businesses in the long run. We are open to any additional ways in which we can support consumers, our distributors, and retailers during this time.”
All Rock Candy web orders are shipping from a single-employee operated facility, maintaining daily cleaning protocols, and will be processed as quickly as one to three business days Monday through Friday.