After a burst of interest following the unveiling of their Radiance line of intimate apparel at last January’s ANME, CalExotics went right back into production to accommodate the demand. They also bolstered the popular line with shimmering accents and more sizes and styles to accommodate every body.
(Note: This story appears in the December 2023 issue of SE Magazine)
It is simple enough to create even quality goods in a well-established category, but the progressive forerunners of new ideas have always comprised of those who are willing to break the boundaries of even their own designs, while also taking risks and attempting excellence in unfamiliar territories. In its nearly 30 years of prospecting in the art of pleasure, CalExotics — which now offers more than 100 unique brands — challenges the boundaries of “hard” and “soft” goods.
“CalExotics is a world of enhanced pleasure that spans every product category, including soft goods,” proclaims Founder and CEO of CalExotics, Susan Colvin. “We will continue to expand our world of enhanced pleasure based on the needs and preferences of our vast and growing customer base.”
Re-imagining the image of pleasure for all kinds, the Radiance apparel collection from CalExotics has made a name for itself as a kink-fashion line with versatile and diverse offerings — all of which, true to the “Radiance” brand, glitter and shine. Now, the already-famed selection of styles and sizes is expanding to bring the bold designs of Radiance into a greater expanse of sexy scenarios.
“The CalExotics mission is to enhance the intimate experience and help people find more joy in their lives,” delights Colvin. “Radiance embodies this mission as each piece is designed to make the user feel sexy and confident while wearing it. Each piece enhances the intimate experience as they hug every curve of the body, allowing the user and their partner to indulge in pleasure anywhere they desire.”
Expanded by popular demand
To close out 2023, CalExotics has added 15 new styles to the Radiance line of kink apparel.
“Keeping true to the core attributes of the collection, the new styles are soft, stretchy and comfortable with shimmering rhinestone accents,” shares Colvin. “Each piece is bold and fierce with a fashion-forward look and a glamorous touch of sparkle.”
Colvin declares that it was the rage for Radiance which demanded its expansion, as the collection was one of the company’s most sought-after from their Spring 2023 release.
“In fact, we had to increase production to meet the demands of our pre-orders at the January ANME show,” she explains. “It was at that time that we knew we had to expand on the line. We got to work immediately with styles and designs we already had in mind. We also listened to our customers and added some of their suggestions to the collection.”
“The CalExotics mission is to enhance the intimate experience and help people find more joy in their lives. Radiance embodies this mission as each piece is designed to make the user feel sexy and confident while wearing it. Each piece enhances the intimate experience as they hug every curve of the body, allowing the user and their partner to indulge in pleasure anywhere they desire.”
-Susan Colvin
Committed to quality from top to bottom, CalExotics didn’t skimp on their skimpier items for the latest season from this well-loved collection. All the underwear are stand-outs, from the Crotchless Thong, a fully adjustable thong with an enticing crotchless design, to the Triangle Bikini Top, also fully adjustable, with a halter design and back ties. Like the Bikini Top, the Bandeau Top is a sexy piece for in and out of the bedroom. It’s fitted (for two sizes) with a flirty cropped design, making it the perfect fashion accessory, a must-have for any wardrobe.
To preview the undergarments, or couple them, new designs in intimate outerwear such as the Fingerless Gloves are seductive, playful and flattering for all occasions. Ever-versatile, hooded items like the Hooded Shoulder Shrug can be styled with or without the hood, while the Hooded Deep V Body Suit also features a seductive plunging neck with a flattering v-cut.
The Thigh High Stockings hint at what may be left to uncover by exposing the perfect amount of sexy leg. Mastering the delicate balance between fashion and function, the Thigh High Stockings are made with reinforced fabric which offers stay-up support, allowing them to be worn all night without losing their dazzling effect.
But for those looking for a stocking which holds on tight, included in the new release is a One Piece Garter Skirt With Thigh Highs. This sexy mini skirt comes complete with attached garter straps and thigh high stockings, and it makes for a sensual ensemble when paired with the Bandeau Top or Triangle Bikini Top.
“All items this season, not including the Fingerless Gloves, are available in two sizes: one fits most standard sizes and a plus size that fits up to 3X,” Colvin explains. “Each piece is designed to accentuate all the right places, hugging every delicious curve. No matter what body shape, size or type, you can find a Radiance piece that flatters your figure.”
Mix and match with no limits!
The complementary aspects of the pieces in the Radiance collection are what makes it such a successful retail collection. For instance, the Deep V Body Suit is a favorite in the collection due, in part, to its versatility.
“You can pair it with jeans and a blazer for a sexy and sophisticated look,” offers Colvin. “You can wear it with a skirt for a fun night out. Or, you can wear it by itself for sensual playtime in the bedroom. Its soft, comfortable and ultra-stretchy design will hug every curve, letting your radiant beauty shine.”
“All items this season, not including the Fingerless Gloves, are available in two sizes: one fits most standard sizes and a plus size that fits up to 3X. Each piece is designed to accentuate all the right places, hugging every delicious curve. No matter what body shape, size or type, you can find a Radiance piece that flatters your figure.”
-Susan Colvin
Further supplying customers with one the most beloved aspects of this line, the Radiance collection expansion offers many unique styles that are made to mix and match for a stunning and sparking ensemble. Colvin suggests ensembles such as the Bandeau Top and One Piece Garter Skirt With Thigh Highs for a seductive look that stuns the club scene.
“The Triangle Bikini Top and Crotchless Thong also make a sexy combination,” she adds. “The pieces can be worn underneath an outfit, making them a sexy surprise at the end of the night.”
But one of the most popular items in the Radiance collection, according to Colvin, is the Side-Tie Panties. The sexy panty, which feature a cheeky fit with satin side ties, can be worn under a dress for a flirty night out or add a sexy touch of sparkle to adventurous play in the bedroom.
“The panties also offer a feisty little secret,” whispers Colvin — a design which combines all that CalExotics has to offer. “There is a discreet stimulator pocket inside the panty. Users can add a small stimulator to add a pleasing buzz to their adventure.”
Making space for the expansion
To carry the immense enthusiasm which has already accompanied the soft goods line from CalExotics, this season of Radiance will include mannequins and a new tester sets for retailers, since the product sells best in the hands of its customers, according to Colvin.
“The sparkling accent catches the attention of shoppers,” she suggests. “And once they feel how soft the material is, they want to learn more.”
The new tester sets will allow retailers to showcase some of their favorite additions to the line in all of its glimmering glory, including the Fingerless Gloves, Hooded Deep V Body Suit and Thigh High Stocking.
“Retailers love the stunning designs which have created a buzz with their customers,” continues Colvin. “They are using the line to grab shoppers’ attention through stunning displays. With the wide range of pieces and the line’s expansion, retailers also see repeat customers. They may have purchased one or two pieces, and now they are back for more.”
To further bolster the anticipated success in retail of the Radiance expansion line, CalExotics also offers a library of product images for use in marketing material, store signage, e-commerce and more, available for retailers on the CalExotics website.
Committed to the CalExotics mission and broadening the soft goods options from the well-trusted brand for pleasure of all kinds, the Radiance apparel expansion embraces its tagline, “Be Bold. Be You,” in every aspect.
“The tagline exemplifies how users feel when they step out wearing a Radiance piece,” explains Colvin. “They exude more confidence and allure, allowing them to take charge and be exactly who they want to be. The pieces hug every curve, highlighting the best version of yourself, and we love how empowered people feel when wearing Radiance!”
For more information, please visit b2b.calexotics.com.
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