Lovehoney Group is pleased to announce the return of Simon Smith as Sales Director – Americas. Simon officially rejoins the business on June 15, 2026, bringing with him deep category expertise, long-standing customer relationships, and a proven track record of driving commercial growth across the adult retail sector.
Simon previously led the company’s B2B team through a significant period of transformation, helping guide the business as it evolved from We-Vibe to WOW Tech and ultimately became Lovehoney Group in 2021. During that time, he played an integral role in building and strengthening partnerships across North America, supporting retailers through brand transitions, product launches, and market expansion.
“We are absolutely thrilled to welcome Simon back to the Lovehoney Group family,” says Stephanie Keating, Sales and Marketing Director. “Simon isn’t just an incredible commercial strategist; he’s a deeply respected colleague and friend to many of us and our retail partners. The entire team has missed his energy and expertise and having him back at the helm of our North American B2B business feels incredibly natural. We’re excited for this next chapter together.”
Simon’s return comes at a pivotal moment for Lovehoney Group’s North American trade business, as the company continues to roll out a strong pipeline of new products across its leading pleasure brands: We-Vibe, Womanizer, and Arcwave. In his role as Sales Director, Simon will focus on supporting retail partners, driving growth across key accounts, and helping customers make the most of Lovehoney Group’s expanding portfolio.
“Returning to LHG feels like coming home,” said Simon Smith. “I am excited to once again work with a great company, an exceptional sales and marketing team, and a loyal customer base that has always been at the heart of the business. Together, we have tremendous opportunities ahead, and I look forward to helping drive growth, strengthen partnerships, and create value for our customers.”
Simon’s reappointment reflects Lovehoney Group’s continued investment in its North American B2B business and its commitment to delivering strong, strategic support to retail partners. With extensive experience across the adult retail landscape, Simon is well-positioned to help customers navigate new product launches, maximize sales opportunities, and continue building momentum across the premium house of brands.
Customers and industry partners will have the opportunity to connect with Smith at ANME, where he will be present at the Lovehoney Group booth. Attendees are encouraged to stop by Booth #30/31/46 to say hello, reconnect with Simon, and learn more about the company’s latest product introductions. Retailers may also reach out to their Lovehoney Group representative to book a meeting during the show.
For more information about Lovehoney Group, its brands, or to schedule a meeting with the sales team, please contact your Lovehoney Group representative.
