Sportsheets announces its latest launch, Em.Ex. – Active Harness Wear. With their newest launch, they implemented a No Digital Retouch campaign. After 25 years of innovating and improving sex lives, Sportsheets continues to listen to its customers. Em.Ex. was designed for a person’s active lifestyle.

The Em.Ex. underwear harnesses were created as a result of customer requests. There are three styles; Fit, Silhouette, and Contour. Sizes range from extra small to extra large. The packaging easily lays out the sizing of the product so customers will leave with the right fit. The special wicker material was chosen to keep the wearer’s body cool while being worn during errands and into extracurricular activities. Em.Ex. is also covered under the lifetime limited warranty.

“When we were designing Em.Ex., we wanted to keep the wearer in mind,” says Sportsheets president Julie Stewart. “Traditional strap-on harnesses weren’t designed for long wear. We wanted to cover that missing gap. For someone with an on-the-go job or someone who is wanting to be their authentic self every day of the year, Em.Ex. was made for you.”

Em.Ex.’s release is following a No Digital Retouch campaign.

Sportsheets is also paving the way with their photo marketing campaign for Em.Ex. All images, including the packaging, social media, and print, will not be digitally altered. They are following Pulitzer Prize photojournalist qualifications.

“We wanted to keep pushing the boundaries for the adult industry,” says marketing director John Turi. “We, as a company, are starting to move away from the highly photoshopped images you see. We want our images to be real, natural, and straight from the camera. From the feedback, we are hearing the direction we are heading in seems to be the right one.”

Em.Ex. will be launched at the ANME Show in July at the Marriot Burbank. Pre-orders are being taken now. Stop by their booth #38, #39, #54 to see the product in person. Contact your distributor or sales rep to learn more about the brand or contact Sportsheets directly at (714)698-0877.


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