Williams Trading article

M.D. Science Lab, makers of the iconic Swiss Navy brand, announced their recently released 4-in-1 Playful Flavors collection set record sales for Valentine’s Day.

Banking on the increasing popularity of multi-purpose products and consumers looking to explore new experiences while being mindful of their budgets, the 4-in-1 Playful Flavors collection is fulfilling an important need in the current marketplace.

“Our customers are sharing their needs and we’re listening,” says Briana Watkins, Vice President of Sales and Marketing for M.D. Science Lab. “I want to thank our entire Swiss Navy team for helping us set an incredible new record for Valentine’s Day sales. We knew our Playful Flavors would be successful, but we were all surprised by its considerable popularity.”

The 4-in-1 Playful Flavors were created to inspire confidence and comfortability for end users. And as Swiss Navy formulas are known for, this collection reflects being American-made and featuring FDA-regulated formulations. However, the M.D. Science team took their development a step further with this must-have collection by having a Fortune 500 food company create the realistic, sugar-free flavors.

“We know consumers have come to trust Swiss Navy for our delicious flavors that encourage playfulness and exploration,” says Watkins. “We also know that creating a product that offers four unique uses all in one formula was essential for meeting the needs of end users. So many people are being budget conscious and also want more pleasure options at the same time. Our 4-in-1 Playful Flavors match what consumers are looking for.”

According to McKinsey & Company’s retail insight studies, multi-purpose products are experiencing a steady 30 percent growth annually. The 4-in-1 Playful Flavors products provide consumers with four ways to enjoy them—for lubrication, massage, warming temperature play, and, of course, providing a delicious edible experience.

For more information on all the newest releases from Swiss Navy, please contact your sales representative or see the latest Swiss Navy product range at swissnavy.com.

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