Vibratex, the company behind the iconic Magic Wand brand, dropped some big news about a little addition during last week’s ANME. Show attendees were certainly surprised to get a sneak peek of the brand-new Magic Wand Micro, a 4.5-inch, 3 ounce version of the famous massage wand.
Reactions ranged from “what?!” to “wow!” as folks had a chance to feel how much power the Micro packs for its small size. As word spread through the show, the Magic Wand booth became a must-see destination.
With an anticipated release date of mid-October, 2023, the Magic Wand Micro features three speeds and four vibration patterns. Its USB-C rechargeable battery will allow up to 3 hours of run time on a full charge. Like its larger siblings, it boasts a silicone head and flexible neck that combine to deliver that familiar Magic Wand rumble instead of the buzz one might expect from a vibe of its size.
Attending retailers were also excited to see that the Micro’s equally-small packaging features a hang tab, making it the first Magic Wand that can hang on slat wall pegs.
“We couldn’t wait to reveal the Micro to everyone at ANME,” explains Vibratex CEO, Ken Herskovitz. “Our development team understood what was needed to make the Micro a true Magic Wand, and they delivered. We’re so excited to see them on store shelves — and slat walls!”
Vibratex expects to begin shipping in October (in time for the holidays), but the littlest Magic Wand can be pre-ordered now. Interested retailers should contact their distributor or eddie@vibratex.com for additional information.
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To learn more about Magic Wand, visit truemagicwand.com. Join Magic Wand on Instagram at @truemagicwand.
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About Magic Wand: The iconic Magic WandⓇ has been the consumer choice for personal massagers for over 50 years. Imported exclusively by Vibratex, the Magic Wand comes in four unique models: the Original, the Plus, the Rechargeable, and now – the Magic Wand Mini. For more information, please visit truemagicwand.com.
