Williams Trading Co offers its popular warehouse-wide ‘Christmas in July’ sale, an annual event that provides all brick-and-mortar customers an additional discount on their entire invoice for a limited time. The event will kick off on Wednesday, July 17th, and end at 3 p.m. EST on Thursday, July 25th, 2024.

This one-week warehouse-wide flash sale gives brick-and-mortar customers a chance to save on over 17,000 items that Williams Trading Co currently carries, giving brick-and-mortar customers the opportunity to stock and save with new items as well as tried and true bestsellers. The only minimum wholesale order requirement is $200 for participation.

“Historically, the Christmas in July event has always done amazingly well, and this will be the fourth year offering this special Summer event,” says Scott D, Director of Sales & Marketing. “Our customers’ responses were outstanding in the past, loving the opportunity to be able to save on everything in our warehouse, especially with the slower summer season, we decided to bring it back this year.  This sale is perfect for retailers to take advantage of their savings to stock up on every brand, or simply earn a a bonus discount during this slower sales period to help with store margin.”

In order to participate, all dealers must have an account in good standing and be brick-and-mortar dealers. The 5% discount will be deducted from the invoice total.

This sale is for a limited time only, and all orders must be placed by 3 p.m. EST on Thursday, July 25th, 2024. Quantities will be fulfilled at Williams Trading’s discretion, and backorders will not be available.

Retailers can call their Williams sales representative at 800-423-8587 or visit www.williamstradingco.com.  To learn more about different Williams Trading Co products customers can login to www.WTUlearn.com to access this free online education program exclusive to Williams Trading.