Williams Trading Co is pleased to announce the addition of a new 2023 Magic Silk and Male Power Spring Summer Digital Catalog focused on the newest lingerie trends for this year. You can view the complete catalog here at the following link.  Dealers can shop this year’s trends and styles and plan for the spring bridal season and summer vacation season with expanded assortments.
This simple-to-use digital catalog features each style of lingerie separated with individual landing pages, to assist buyers with style selections. In addition to the category assortments, this guide also includes a new release section and retail training guide for the most commonly asked questions.
“Because it’s Spring and Summer you will see the normal assortments of Bra and Panty Sets, Baby Dolls and Teddies, along with Seamless styles and legging sets. We’re excited to see the newest releases in the Male Power line with Posing Straps and G Strings and the new Fetish PU Leather series,” says Rich Pyne, VP of Sales at Williams Training Co.
“It can be difficult for a buyer to shop assortments and styles of lingerie, with the vast assortment of sex toys, lubricants and novelties in one ordering site. By hand curating the newest assortments of lingerie and providing a path for our buyers to review, and select the newest styles, this simplifies the wholesale ordering process,” says Scott D Director or Sales and Marketing Williams Trading Co.
About Magic Silk: Magic Silk burst onto the scene in 1992 and revolutionized the intimate apparel industry. The company’s credo has never changed. Women desire lingerie that is sexy, luxurious, fashionable, comfortable and fairly priced. These qualities are intrinsic to every garment they offer.  Throughout the years, Magic Silk’s line has transitioned from top quality silk sleepwear and loungewear to the breathtaking array of products now available under the Exposed brand label. Their catalog is awash in playful, sensual styles including lace, mesh, fishnet and wet look fabrics – something to suit every taste and desire.
The company has it all, in every size up to 4X, since women of all body types deserve to look as sexy as they feel. And all items are shipped in eye-catching, state-of-the-art packaging because Magic Silk guarantees quality in every detail.
“I grew up in a home that valued diversity and inclusivity, long before alternate lifestyles were commonly accepted and widely celebrated. Given these values, I very naturally gravitated to the intimate apparel/adult industry, where these ideals could be embraced. Our company takes great satisfaction in bringing joy, pleasure and excitement to people of all colors, persuasions and orientations”, says Jeff Baker from Magic Silk.
About Male Power: Male Lingerie Pioneers since 1974 Male Power pioneered the concept of “male lingerie,” a label coined by our visionary founder, Sam Baker. During the mid-1970s, when our company first opened for business, his ideas were original and audacious.
He embraced lifestyles that had yet to gain full acceptance, and identified a seemingly simple but rarely acknowledged truth – men, like women, want to look and feel sexy in their intimate wear. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. We continue to promote that joyous and liberating ideology.
For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/
Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offer direct drop-shipping services for online retailers, with the launch of  https://dropship.williamstradingco.com/.
Williams Trading Co. leads as the first adult distributor offering free e-learning for all new and existing customers. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Since its inception, there has been over 120,000 e-learning course completions and the number is still growing.  Online courses are available 24 hours/7 days per week at www.wtulearn.com