Veteran distributor Williams Trading Co. is pleased to announce the addition of a new e-Learning course from Screaming O on Williams Trading University, the free e-Learning platform offered exclusively to existing and new accounts. The course, Screaming O: Disposables, is part of the Screaming O University line of training videos, which can be found on their YouTube channel

Williams Trading Co. offers this training module as part of the Williams Trading University platform so that students can not only learn about the Screaming O line of disposable products but also test their newfound knowledge and receive their certification upon completion of the course. 

Screaming O originated in 2005 as a company with a simple sex toy concept, and a goal of offering consumers fun, body-safe products to enhance their sex lives. By 2015, Screaming O was using an FDA accredited lab to ensure that the materials in their products were completely non-toxic and body-safe. 

Today, the company offers a vast array of products to consumers, the disposable products featured in the video are part of their Best Sellers List. This list is updated every six months – it represents 30% of their product line and 75% of overall sales. 

Within this training module, students will learn about the twelve most popular items in the Disposables line, which includes the original Screaming O vibrating c-ring; the Ling O, a disposable tongue vibe; the Fing O, Tip disposable fingertip vibrator; and the varieties of non-vibrating rings in the Ring O line.

Along with an introduction to the products, those taking the course will learn about the different ways they can be used, how stretchy each is, and tips on how to recommend and sell them to customers. 

Screaming O as a brand is a great way for consumers to experiment with toys, and the wide range of products offer customers a variety of fun, simple products to enhance their play. Vice president of sales for Williams Trading Co. called the range one of “our best-selling line of products.”

After completing the training video, users will be directed to take a short quiz on what they learned, and upon passing earn their certification in the module. As with all of the Williams Trading University courses, learners can then download or print their certifications to keep for their records. 

The Screaming O: Disposables course is a great introduction to c-rings and beginner couple-geared toys for the WTU student, forming a basic foundation for the learner to better assist their customers. 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit  For drop shipment and e-commerce support please visit