Womanizer meets Hepster

The insurance
The Rostock-based insurtech hepster has developed the first sex toy insurance in the world. This means that customers purchasing a Womanizer now have the option to also buy comprehensive and carefree insurance for only 20 euros per year (roughly $23 per year). The policy works like the now-widespread cell phone insurance. The sex toy insurance comes in handy for cases of damage, destruction and theft. This includes improper handling and operating errors like the use of the wrong lubricant, which is protected against just like falls and breakage. If the test launch is a success, a global launch will follow.

The concept
“The idea for sex toy insurance came to us when one of our colleagues told us about the unfortunate end to her surfing vacation,” says Hanna Bachmann, cofounder of Hepster. “On the last evening of her trip, she and her friends were celebrating with another group of girls in her hotel room. Once everybody had left, she realized someone had stolen her Womanizer. At first this made us all laugh, but after looking closer, we saw an obvious problem had been revealed. Even when the Womanizer is covered by the warranty against damages, a protection against unforeseen issues like theft is missing. The loss of an item can hurt a lot, especially with sex toys, which often sit in a mid-to-high price range. So, with that came the idea of the first insurance for sex toys in the world.”

Adds Johanna Rief, head of communications at Womanizer, “We often have customers write to us, whose Womanizers have met an unfortunate end through external, often bizarre, incidents—for example, chewed up by a dog. All of these cases were not covered by the warranty. We had already been considering the integration of insurance-based protections. When hepster got in contact with us, we were enthusiastic about the idea and the chance to work together. That was the birth of our sex toy insurance.”