Pipedream Products Nominated for Six ETO Awards!

Written by Sara Carter. Posted in Press Releases

ETOpipeChatsworth, CA – May 17, 2018 – Pipedream Products continues its hot streak with six more nominations for the 2018 ETO Awards. This will be the 14th year ETO has asked their readers to nominate companies, products, and people who deserve to be recognized. ETO Magazine expressed that they are dedicated to allowing readers choose their nominees since there is so much competition in every sector of this industry. This means that being the subject of a nomination is considered an honor, one that Pipedream Products is extremely grateful for.

Pipedream Products ETO Nominations include:

Best New Male Product – PDX Elite Deluxe Megabator

Best New Product Range – PDX Elite

Best Fetish Products Brand – Fetish Fantasy Series

Best Pleasure Products Brand – Pipedream Products

Best Sexual Health Brand – Sir Richard’s

Best Sexpert – Sunny Rodgers, Sexual Health & Wellness Educator for Pipedream Products

“We are thrilled to be recognized for six ETO Awards. I’m a huge fan of all our employees and I love it when they are recognized for their hard work and pursuit of offering our customers the best products,” said Matthew Matsudaira, CEO of Pipedream Products. “I would like to thank our entire Pipedream team for making these worthy nominations possible.”

ETO is planning something unique for the 2018 ETO Awards. The winners’ names will be revealed at their Notworking Event on the evening of July 5th, which also happens to be the 15th anniversary of the very first issue of ETO.  Winners’ names will also be revealed via online broadcast so everyone as the opportunity to find out who wins at the same moment as party-goers in attendance.

Pipedream Products asks for your support in voting for our nominees on ETO’s website. To register to participate in voting, please visit Voting closes on June 15, 2018.


It’s the Bomb Launches Redesigned Website with New Tools

Written by Sara Carter. Posted in Press Releases

ItstheBomb PR LogoFOR IMMEDIATE RELEASE — May 18, 2018 — Scottsdale, AZ — It's the Bomb ( and famed Director, Michael Ninn have joined forces to build a redesigned website and new visual creative campaigns for the 'It's the Bomb' brand. The new It's the Bomb website, soft-launched in February and is now fully operational with new tools including a retailer portal and affiliate program. 
It’s The Bomb, is the maker of Sensual Living Products including The CBD Collective by Michael Ninn, Bath And Shower Bombs, Bath Petals, Handmade Luxury and Naughty Soaps, Bath Crystals, Pet Cock Willy, Chalk Cocks, and Luxury Collection Gift Sets. It’s the Bomb now with Chief Creative Officer Michael Ninn at the helm have reimagined the brands packaging and marketing materials to reflect the high-quality of the US manufactured handmade products. All It’s the Bomb products are made with top of the line, all-natural oils, and ingredients.
“We are so thrilled to be working with Michael. He has done such an amazing job with the website and all of the new imagery, graphics, and new branding for It’s the Bomb. It’s beyond what we had hoped for, and we couldn't be more excited about the new direction and growth of It’s the Bomb” said Suzette Hughes, It’s the Bomb CEO. now offers an easy to navigate retailer portal ( The It’s the Bomb retailer portal allows wholesale buyers to now place online orders with ease, obtain marketing materials, track shipments and explore the wide selection of products. It’s the Bomb also encourages retailers to take advantage of their Bath Bomb Display Program for brick and mortar stores. The Bath Bomb Display Program includes everything a store needs to get selling It’s the Bomb, Bath Bombs immediately. For $295 retailers get six dozen bath bombs and four glass display vessels. Retailers can set-up new wholesale accounts with approval within 24 hours.
It’s the Bomb’s new site also has a robust affiliate program paying out 15% on affiliate sales, direct to consumer ( Unlike other companies where you can earn affiliate dollars by promoting a single product, It’s the Bomb offers a unique link that earns a commission each time a customer purchases any product from the site.
Visit the official website of It’s the Bomb at Follow the company's official social media accounts on Facebook, on Twitter @itsthebomb1, and on Instagram @itsthebomb.comm
Keywords: It’s the Bomb,, Michael Ninn, It’s the Bomb Affiliate Program, It’s the Bomb retailers portal, It’s the Bomb Bath Bombs, The CBD Collective by Michael Ninn, Bath Bombs, Shower Bombs, Bath Petals, Handmade Luxury Soap, Naughty Soap, Bath Crystals, Pet Cock Willy, Chalk Cocks, @itsthebomb.comm

New Rock Candy Toy Line Honored with Two StorErotica Awards Nominations

Written by Sara Carter. Posted in Press Releases

Se NOm PRCandy inspired pleasure products manufacturer recognized for exceptional immersive merchandising experience


Los Angeles, Calif. — New pleasure products manufacturer Rock Candy Toys has been nominated for two 2018 StorErotica Awards, “Marketing Campaign of the Year” and “Merchandiser of the Year. These nominations mark a first for Rock Candy, following their inaugural launch in January.


Rock Candy set out to merchandise a consumer experience for retail stores with a fresh, cohesive collection of candy-themed sex toys, enlisting the expertise of mainstream toy engineers to execute an authentic vision from start to finish. The old-fashioned candy shop aesthetic is reflected throughout the dynamic product packaging, rainbow-hued colors, and easily-identifiable product names and shapes.


The merchandising concepts underwent an intricate design process to achieve a vintage-inspired look and feel. The Candy Shoppe display maintains the appearance of a real candy tube dispenser, designed to create a whimsical effect on any shelf or slatwall. Efficiency was key for the well-crafted merchandising components, which are all designed to ship, assemble, and present for retailers effortlessly while making a visual impact on their customers. Included in the plan-o-gram package is as follows:

-Five Rock Candy SKUs for the tube dispenser

-Candy Shoppe tube dispenser, designed for slatwall our countertop

-Four Rock Candy signs highlighting individual product names


The marketing and merchandising strategy specifically identified the notion of candy as an impulse purchase to the retailer bottom line, which was targeted to secure consistent, reliable revenue streams for retailers. All Rock Candy displays use the slogan “Treat Yourself” to encorage customer purchases. Aside from merchandising, the actual products themselves resemble the shapes and colors of actual candy, while using candy names to tie the whole theme together seamlessly.


President Keith Caggiano, a prominent veteran of the pleasure products industry, has received numerous recognitions for creative excellence in marketing and development. With five previous Marketing Campaign of the Year awards in tow, Caggiano brings an exceptional level of professionalism and creative energy to the brand.


Caggiano was inspired to bring a unique visceral experience to life, of which he compared to memorable trips to Disneyworld while growing up.


“Our goal from day one was to create a one-of-a-kind, captivating experience that consumers and retailers have never seen before,” he stated.


“The vision for Rock Candy married flawlessly with our team of skilled designers to create something equally innovative and enchanting. We are so pleased with what we have accomplished so far, and for the existing things that are coming.”


CEO David Joseph stated “We are so excited at how well-received the line has been from established distributors and retailers. Will continue to offer exceptional products and stellar customer service.”


For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it. , follow the company on Facebook, Twitter and Instagram, or visit



Written by Caroline. Posted in Press Releases

SE2018 ecnEast Coast News has been honored with nominations in two prestigious categories at this summer’s 12th annual Storerotica Award Show. ECN received its 6th nomination for “Distributor of the Year,” a category which recognizes industry distributors who play a distinct role in the supply chain. And, it’s Vice President, Lynda Mort received acknowledgement as “Executive of the Year,” a new category in 2018 honoring innovators and leaders.


xgen products nominated for four storerotica awards in 2018

Written by Caroline. Posted in Press Releases

xgen SEawards2018Xgen Products is proud to announce that have been nominated for four awards at this summer’s 12th annual Storerotica Award Show. In addition to the company being up for “Distributor of the Year,“ three brands under the Xgen umbrella are also up for awards.

The Bodywand, with its recent releases of two new Couples Collection games, is nominated for “Adult Game/Gag Gift Manufacturer of the Year.” The new ZOLO Zeppelin, a textured, ultrarealistic rotating and vibrating masturbator, is nominated for “Male Pleasure Product of the Year.” And Xgen newcomer Drilldo is up for “Fetish Company of the Year.”

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