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Not your daddy's

Written by Kevin P. Posted in RETAIL EDGE

RE aug12 daddysdollsThese aren’t your daddy’s blow-up dolls!

In the past year, industry manufacturers have stepped up their game in regard to producing toys for men, utilizing innovations that have created a stir amongst an emerging product segment.(fb6)

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The good from the bad...

Written by Kevin P. Posted in RETAIL EDGE

re apple apr12Is a bad apple spoiling your bunch?
Executing a dismissal is one of the worst parts of any business owner’s job.  But how do you know when it’s time to let an employee go?  Retailer Mercedes Jones offers tips on how to separate the good apples from the bad—before they spoil the whole bunch.

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Advertise Effectively For Free!

Written by Kevin P. Posted in RETAIL EDGE

re feb12 howtoHow to advertise effectively - For FREE

Let’s face it, people talk. The question is, are they talking in your favor?  As retailer Kimberly Scott explains, by getting your regular customers to become your best marketing tools, stores can enjoy a powerful advertising medium while spending a fraction of the money of traditional advertising. 
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Are you working...

Written by Kevin P. Posted in RETAIL EDGE

re yourbusinessAre you working on your business or in your business?
If you’re busy with the day-to-day operations of your store, when do you have the time to come up with new ideas that can make your business more successful? Retail expert Rick Segel examines the ways in which you may be missing the forest for the trees.

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Make sure she comes first

Written by Kevin P. Posted in RETAIL EDGE

re comesfirstThe good news is, women are shopping at erotic retail stores in greater numbers than ever before—and women love to shop.  The key question is, are you and your staff equipped to properly and effectively service this new, curious and, sometimes, intimidated customer?  
Retailer Mercedes Jones offers five basic questions to help get the conversation started.

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Is anyone reading your brochure?

Written by Jakobe R. Posted in RETAIL EDGE

readingbrochure bannerYour mailer could be BURIED under a stack of mail that gets dropped into the trash and never to be seen again! Now we arent braggin or anything but we'd bet that store owners ar emore excited when the envelope wiht the latest isssue of StorErotica Magazine arrives than they are when dozens upon dozens of envelopes arrive with your competitors flyers and brochures.

Dont get lost in the shuffle! Clic the read more to learn about how direct flyer mailing from StorErotica can help your business.

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highly effective erotic retail

Written by Gary Krupkin. Posted in RETAIL EDGE

re 7habits aug11 Page 17 habits of highly effective erotic retail associates

No matter how many years of experience you or your sales associates may have, a refresher course in how to provide personalized customer service is never a bad thing. As retailer Gary Krupkin explains, it’s the human touch that will separate you from the competition.

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how to harness the power

Written by Rick Segel. Posted in RETAIL EDGE

re addon aug11 Page 1Do your salespeople know how to harness the power of the add-on?
From retail expert Rick Segel’s new book The Retail Sales Bible, here is a chapter specifically about the power of add-on sales. Do your salespeople know how to turn a one-transaction sale into a multiple sale?

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Eye Candy

Written by Anne Hodder. Posted in RETAIL EDGE

re eyecandy aug11STOREROTICA Columnist Anne Hodder provides a few tips in making the most of all that free signage you have lying around your store.
I don’t know if you’ve noticed, but there are a lot of sex toys out there. Stretchy ones, loud ones, squirmy ones. Some look the same, others look like something your teething Chihuahua might chew.

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