At this year’s Erochain Expo in Warsaw, pjur made a strong impression with an eye-catching appearance. Together with its long-term distribution partner Boys of Toys, the brand presented its latest highlights and anniversary promotions in a specially branded exhibition area within the Boys of Toys booth. As a hybrid B2B and B2C event, Erochain provided the ideal platform to connect with both industry professionals and end consumers.
Product Highlights Inspire Trade and Consumers Alike
As part of the joint presentation, Boys of Toys showcased a representative cross-section of the pjur product portfolio, offering visitors a broad look at the brand’s premium range. Among the highlighted products were the pjur TOY series as well as pjur superhero Ultimate. The pjur WOMAN line, featuring WOMAN Lust and Lust Intense, also attracted strong interest, with a dedicated test station allowing visitors to experience the product directly.
Exclusive Anniversary Raffles for Retailers and Consumers
The pjur Anniversary Gift Set, created especially for the brand’s 30th anniversary, was presented at the booth and features pjur ORIGINAL (100ml) alongside a complimentary pjur AQUA (30ml) in exclusive packaging. Visitors also received sachetcards as a tactile reminder of the brand’s quality and heritage. Two international raffles were promoted on- site and will run until the end of 2025. In Celebrate & Win, consumers can win one of five €3,000 prizes by submitting a birthday message for pjur. Retailers can take part in Support & Win, with five €2,000 prizes for those promoting the campaign using POS materials. More information is available at www.pjur.com.
Strong Presence and Lasting Impressions
For pjur and Boys of Toys, the Erochain Expo was a resounding success. The event attracted strong engagement from both trade and consumers and offered an ideal platform to strengthen pjur’s presence in the Polish market. Together, pjur and Boys of Toys delivered a compelling presentation rooted in shared values and three decades of trusted quality.
