Pleasure products manufacturer Adrien Lastic has kicked off a nationwide series of immersive training workshops, taking place throughout the U.S. until late summer.
Each workshop aims to teach retailers how to deliver a premium shopping experience by integrating the end-user’s needs, values, motivations, and personal preferences into the product selection process.
The program includes a Q-and-A-style product training workshop, sexual wellness education session, creative marketing toolkit, and visual merchandising installation for Adrien Lastic, Alive, Femintimate and SilexD products.
Workshops are led by Jackie Richerson (Adrien Lastic VP of Operations and Sales) and Johanna Weston (Director of North American Sales) to amplify customer support for distribution partners East Coast News and Williams Trading.
Richerson and Weston acknowledge the value of investing educational resources and quality time with employees who are representing Adrien Lastic at the ground level on a day-to-day basis.
“That connection with store staff directly is one of the biggest benefits for us, specifically getting to know the people and teams who are selling our toys every day,” expresses Weston. “Receiving insights from a consumer-facing POV informs our selling techniques, as well as our product manufacturing efforts. By returning our combined expertise in adult retail to store teams, we hope to enrich sales and product knowledge not only for Adrien Lastic products, but for the sexual wellness market as a whole.”
Other incentives include free wall sets, readily-available digital graphics, SPIFF programs, merchandise display contests, social media cross-promotions, and an accessible product tester program, providing one floor tester unit with the purchase of any four SKUs.
Custom-tailored plan-o-gram displays are available for all stores upon request to help maximize physical space, engage customers, and deliver a superior product discovery experience.
Richerson notes, “we are proactively equipping our retailers with more robust education and resources, which will directly impact their growth, as well as ours. We walk into the store ready to support every member of the team, and we walk away befriending new people as a result. Nurturing these relationships is what counts most in the long run.”
When it comes to resonating with real staff and the end user, Weston believes that relatability is key.
“We allow our quirky personalities to shine through whenever we can,” says Weston. “When it is appropriate, we like to use playful humor to help break down barriers and make people feel more comfortable discussing the sensitive nature of our business.”
Maintaining a consistent feedback loop between store visits is achieved with direct access to the Adrien Lastic sales team and one-on-one virtual training sessions with new retail staff hires.
U.S. and Canadian retailers are welcome to schedule a retail training workshop and/or digital sales assets by contacting their preferred sales rep.
