(Note: This story appears in the October 2021 issue of Storerotica Magazine)
Noir and Temptasia offer a combined 60-plus SKUs that cover the whole spectrum of restraint wear/BDSM novelties.
Ropes. Cuffs. Clamps. Blindfolds. Ticklers.
Restraint wear/BDSM toys are nothing new in the adult store space, though the segment is enjoying a notable popularity boost since the pandemic.
“It has opened the doors for more people to explore things they may not have in the past!” says Nancy Cosimini, Sales Manager with Blush Novelties.
Restraint wear/play may be novel for some, but it’s hardly a revelation to our species. BDSM has been documented throughout the annals of human history — take the Etruscan Tomb of the Whipping near Tarquinia (Italy), which dates to the 5th century BC and depicts two men whipping a woman with a cane and a hand in a sexual context.
That the segment is seeping into the mainstream culture (tip of the hat to 50 Shades of Grey) is as much a reflection of changing values as it is a natural progression of retail.
With that in mind, Blush Novelties is tickled pink to share its Temptasia and Noir lines of BDSM/restraint wear products.
“These are two lines with exploration in mind,” says Cosimini. “Whether users are looking to enjoy bondage play, sensations play, or dip their toes into a new experience, there’s a little something for everyone with these two collections.
“The single largest differentiator between the two lines is the experience level,” Cosimini continues. “Although users of any level can delight in the toys in both collections, Noir was made with the intention to help those looking to get started in the bondage and BDSM world. Temptasia has products that accommodate this as well, but they also have items that go further into the sensations. Noir is perfect for beginners, Temptasia is perfect for continuing the journey with added, more advanced toys and sensations.”
“Whether users are looking to enjoy bondage play, sensations play, or dip their toes into a new experience, there’s a little something for everyone with these two collections.” — Nancy Cosimini
The softer-core Noir line features six SKUs while Temptasia packs a wallop with more than 50 items. But with the proliferation of bondage play, Temptasia and Noir can expect further bumps in inventory.
“These lines will continue to grow and thrive with the addition of new sensation play devices and ways to restrain,” says Cosimini. “As more and more people find comfort bringing BDSM into the bedroom in varying degrees, it allows us to find more ways in which we can allow their exploration to grow. It’s so exciting seeing the growth in restraint play and more and more partners that want to start the conversation.”
Aside from relaxed social mores and a younger generation becoming consumers of these products, restraint wear also stands to elevate couples play by introducing new sensations and previously unknown dynamics in the bedroom.
“There is a power-play dynamic that comes along with restraint play,” says Cosimini. “It revolves around a lot of trust, conversation, and exploration with those involved and can assist with providing new adventures alongside conversations and a deeper connection with your partner(s).”
No matter the experience, the Temptasia and Noir lines offer something for any level of engagement.
“There are a lot of users that don’t think they are ‘kinky’ or adventurous enough to delve into these products,” says Cosimini, before stressing there’s a product to spice up any boudoir.
There is a power-play dynamic that comes along with restraint play. It revolves around a lot of trust, conversation, and exploration with those involved and can assist with providing new adventures alongside conversations and a deeper connection with your partner(s).” — Nancy Cosimini
For those exploring this side of adult retail for the first time, that’s where retailers can truly seal the deal and convert atheists into BDSM believers. Retailers can be of best help by providing material or being well-educated about restraint wear and BDSM.
“Knowing that it’s safe, consensual, and completely controlled by their own needs and expectations can be key in providing the comfort necessary for someone to take that step,” says Cosimini. “Restraint wear and bondage gear does not have to provide any form of discomfort or sacrifice safety! Some may believe that BDSM and restraint play requires some sort of pain. Restraint and bondage play is up to the consumer(s). They negotiate how they want to utilize these products and enjoy them based on the conversations they have and their own comfort level.
“There are also a great many ways to bring in safety products (like with our Bondage Safety Scissors in the Temptasia line) and encouraging the use of safe words during play,” Cosimini adds. “If it’s consensual and does not put the customer in true harm, there is no wrong way to play!”
For more information, visit blushlove.com.
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