Founded in New York City, Blush Novelties has overcome its lean years to become a prominent name in adult retail while maintaining strongholds on both ends of the globe.
Just 12 years ago Eric Lee was going store to store on a bicycle in New York City. He sold sex toys to adult shops, taking orders one day, heading back to Brooklyn to pack them, and delivering them the next.
Verna Meng, who started in business as a translator between U.S. and Chinese business owners, was introduced to a Chinese business owner who worked in pleasure products. Eric and Verna—now husband and wife—knew they had the skills to make inroads in the American market. And just like that, Blush Novelties was born.
“Our first few years were difficult,” Verna admits. “We stayed up countless nights to work with the vendors overseas. We devoted all our time and money to travel to tradeshows, connect with distributors, make cold calls and drive around ceaselessly to discover all the relevant stores.”As the CEO, Verna established an extensive network and laid the foundation that catapulted Blush to where it is today. Not only has she expanded Blush’s global reach, but she works to continuously improve and transform the company.
“We have developed into a company with a social mission of liberation and empowerment. People are becoming more open and empowered because they are free to take charge of their own sexual pleasure.”
– Verna Meng
“We have developed into a company with a social mission of liberation and empowerment,” Verna says. “People are becoming more open and empowered because they are free to take charge of their own sexual pleasure.”
Never to rest on their laurels, this dynamic couple is hard at work laying the groundwork to transform the company into a world leader in the pleasure products industry. For his part, Eric moved forward to become a true visionary, focusing on making Blush not just a design-centric company but a tech company as well. Most recently he pushed to have Blush open a new Research and Development center located in the heart of China’s Silicon Valley.
“I see robotics, and AI (Artificial Intelligence) as the future of sex toys,” says Eric excitedly. “We want to be at the cutting edge of these technologies in the coming years.”
It’s clear that all of their hard work is paying off. Today, Blush is a contender in the global pleasure product industry, proud to have become a pace-setting, disruptive force with a defined mission statement that all bodies are beautiful, worthy and deserving of celebration and pleasure. As a team, Blush works hard to combine innovation and creativity. Having established health and wellness standards, the company takes pride in the ability to listen and allow your feedback to make Blush stronger.
Materials — and people —
you can trust
Your health and wellness are important, and Blush seeks to set the standard. Blush products cycle through stages of quality control and independent materials lab testing.
Final testing on the finished product is done by Bay Area Compliance Laboratory Corp. These tests confirm all Blush products are made from body-safe materials and meet or exceeds international safety standards as set forth by Prop 65, CE, RoHS, REACH, and POP directives.
“Compare our products and you will find you get all that quality, a better price and more margin. We also back those prices up with an easy-to-use warranty program. The consumer experience is everything, and we love hearing your feedback!”- Ducky DooLittle
Buying from a brand that manufacturers its own goods means that from raw materials to finished products, Blush has the ability to ensure consumer safety. “Compare our products and you will find you get all that quality, a better price and more margin,” says Ducky DooLittle, Marketing Manager for Blush. “We also back those prices up with an easy-to-use warranty program. The consumer experience is everything, and we love hearing your feedback!”
Much of the success that’s been enjoyed by Blush Novelties has come from their relationships with distributors, retailers and store staff. Blush recognizes the deep knowledge base and the importance of the relationships that stores build with their customers, and the company wants to do everything it can to help enhance these relationships.
“Thank you to those of you who take the time to help us refine our products, solve issues and be the best we can be,” says DooLittle. “Beyond quality products at a great price, you have helped this young company experience rapid growth, expand our facilities, employ quality workers and bring more pleasure into the world. If Blush is new to you, we invite you to visit our website where you will find product information, free ‘Blush U’ learning events, and information on the social causes that we support.”
For more information, please visit blushnovelties.com.