SE Special Focus by Dianna Stratton

Eldorado shares which boutique brands will be found at their Altitude booth — including Lovense, Larklove and Lovehoney Group brands — and why including boutique brands in a distributor’s portfolio fosters values such as innovation, novelty and quality craftmanship.

As part of the 50th-anniversary celebration of our business, Eldorado will be hosting booth 534 at the 2024 Altitude Intimates tradeshow at the Paris Las Vegas. Eldorado has a long-standing history of support and appreciation for boutique brands. In fact, over 50% of our Altitude booth will feature unique and distinctive vendors whose products stand apart from traditional adult brands.

Eldorado Vice President Preston Garland explains, “Including boutique brands in a distributor’s portfolio helps create a unique and interesting inventory mix, attracting retailers looking to offer their customers distinctive products that set them apart. Providing the right product selection supports our customers’ success.”

Exclusivity is one factor that makes a boutique brand special. Featured amongst Eldorado’s exclusive brands are products from Lovense and Larklove. Lovense products include high-end teledildonics, which redefines long-distance and solo pleasure, offering intense experiences for couples and individuals. Larklove creates luxurious intimate care botanical products formulated for women, by women. Additional women-owned boutique brands stocked in this year’s booth include COTR, a brand that consistently elevates and advances existing industry products, and KushKards, a brand that brings fun and irreverence to every novelty.

Innovation is another hallmark of a boutique brand. Embracing innovation as a core value of brand identity signifies a commitment to technological advancements and consumer satisfaction. Retailers will find Lovehoney’s most innovative brands in our Altitude booth, including We-Vibe, Womanizer and pjur. Be sure to look for pjur’s newest premium female stimulation water-based gel products – pjur WOMAN Lust and pjur WOMAN Lust Intense. Hot Octopuss is another innovative brand represented in our booth. Their pulseplate technology delivers pleasure through oscillation. Their 10th Anniversary Limited Edition Pulse Dragon Eye and their newest product, the Pulse Queen, will be available to touch, feel and order.

The Eldorado booth will be stocked with boutique self-care brands that feature a niche focus and prioritize quality ingredients and craftsmanship. These products focus on specific categories that cater to particular consumer preferences that more prominent brands may overlook. For example, Exsens products are developed by women for women and are known for their high-quality European ingredients. Intimate Earth was also formulated and designed exclusively by women, creating nature-inspired vegan products that increase excitement and intimacy between partners. Wicked Sensual Care is an award-winning leader in sexual health and wellness; their products use exclusive formulas and conscious ingredients to create products that are always vegan, cruelty-free, and paraben-free. Sensuva’s unique collection of sexual health and wellness products are hand-crafted in the USA and made from original formulas using natural botanicals, essential oil extracts, and only the healthiest ingredients. Earthly Body is a family-owned company that has been creating natural, hemp-based skin and hair care products in a solar-powered facility since 1996.

Eldorado Director of Purchasing Jon Vogt has long championed boutique brands. He shares, “Eldorado supports a variety of business partners and brands that value unique and innovative products that fill critical voids in the marketplace. We appreciate our vendors’ efforts to create distinct brand identities and compelling product narratives that cater to specific consumer preferences and ultimately foster consumer loyalty.”

Carrying boutique brands allows Eldorado to diversify our product offerings, meet the demands of niche markets, stay abreast of trends, and build strong relationships with emerging brands. By incorporating boutique brands into their portfolio, retailers can enhance their competitiveness and responsiveness to evolving consumer preferences.

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