Calvista, the exclusive partner for Womanizer in Australia and New Zealand, has collaborated with key retailers and WOW Tech to launch the new Starlet 2.0 with a series of Womanizer billboards across Australia and New Zealand.
Part of the outdoor advertisement features Womanizer’s new imagery that appeals to a broad consumer base. The billboards located in prime Melbourne metro areas and prominent locations in Auckland (New Zealand) ensure Womanizer receives premium brand exposure and a far-reaching presence for their new campaign.
Together with the billboard campaign, Calvista launched the visibility project with new visual merchandise (VM) concepts inside and outside key retail locations.
“The VM concepts have been positively received by all participating retail partners and has led to a significant increase in Womanizer sales,” says Calvista general manager Roger Sheldon-Collins. “Womanizer, the leader in Pleasure AIR Technology continues to impress with the launch of the Starlet 2.0. The latest release changes the game with its ergonomic design, new intensity levels and stunning packaging.
“The Visibility Project has definitely set new standards for consumer advertising and merchandising within our industry,” Sheldon-Collins continues. “We are extremely excited about the future for Womanizer as they are about to celebrate five years of Pleasure Air Technology in November with a special anniversary Liberty release.”
Retailers interested in becoming a preferred Womanizer stockist can contact Calvista
at sales@calvista.com.au.
For more information please contact press@calvista.com.au.
