Williams Trading article

Eldorado Trading Company, the award-winning international distributor of adult toys, party supplies and lingerie, expands their marketing portfolio by providing innovative digital catalogs.

Digital publications tell a better story, thanks to engaging visuals that include video. Not only is digital content more environmentally friendly, they improve shopability. Eldorado customers will be able to shop for newer arrivals sooner. More importantly, each digital product page connects directly to the Eldorado website for easy ordering. Each new digital catalog will focus on a select manufacturer or maybe highlight a compelling product category.

Derek DalPiaz, Eldorado’s Marketing and Sale Director explains, “Eldorado wants to support the customer buying experience from beginning to end. Digital content is easier for customers to access from their mobile devices and computers, whether they are in the office or on the go. Plus, the various product groupings help them to better visualize how these items might display in their stores.”

A select number of Eldorado digital catalogs can be viewed here:

Nonbinary: http://marcom.eldorado.net/non-binary-toys/toys/
Perfect Fit: http://marcom.eldorado.net/perfect-fit/perfect-fit/
Nexus: http://marcom.eldorado.net/nexus/nexus/
Blush: http://marcom.eldorado.net/blush/blush/
Chastity Play: http://marcom.eldorado.net/chastity/chastity
Lovense: http://marcom.eldorado.net/lovense/lovense/
Power Play: http://marcom.eldorado.net/power-play/cover/

Eldorado also provides ICYMI, their weekly digital email catalog that highlights the newest arrivals, current sales, and upcoming trainings and promotions. To be included in this email list or for more information about Eldorado, please call 800.525.0848 or visit www.eldorado.net.

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