A new campaign from MysteryVibe in partnership with Havas Lynx is breaking taboos in American out-of-home (OOH) media.
The “Happy Menopause” campaign, which features an image of the Crescendo 2 device from MysteryVibe, promotes conversations around menopause for women. The billboard makes history in sexual wellness advertising by being the first to showcase a visible sex toy in Central Manhattan, according to PR Newswire.
“We are incredibly lucky to have been a part of many ‘firsts’ in women’s health over the past decade,” says Soumyadip Rakshit, CEO and Co-Founder of MysteryVibe. “Not only are we honored to support a campaign that enables women to overcome taboos around menopause, we know that discomfort shouldn’t be normalized.”
The Crescendo 2 is the first vibrator to be approved by the FDA and the only vibrator listed as FSA, HSA eligible. But MysteryVibe has taken their sexual wellness education campaign even further by inviting doctors to prescribe their advice of masturbation as medication. In addition to the ground-breaking billboard, the Happy Menopause campaign offers education backed by notable reproductive scientist Professor Joyce Harper. Professor Harper’s more than 30 years of experience working in fertility, genetics, reproductive health and women’s health comes with numerous insights on the medical benefits of masturbation and orgasms.
Further, the release of the campaign during Women’s History Month brings attention to practical solutions for the millions of women who struggle silently with menopause symptoms daily.
“Women’s sexual well-being and pleasure remains a whispered subject–especially when you add menopause into the mix,” says Tash Loeb Mills, SVP, Director of Planning, Havas Lynx. “We’ve had enough of it, and what better way to get people talking, than with a massive orgasm! That’s what everyone wants, after all.”
“Each year, an estimated 2 million Americans reach menopause, which can include symptoms like vaginal dryness, decreased sensation and libido, pelvic floor issues and urinary problems,” reports PR Newswire. “Historically, these issues have been overlooked, with those of 73% of women going entirely untreated. As a result, postmenopausal women have been expected to just deal with discomfort and de-prioritize their sex lives.”
The vibrational therapy offered by Crescendo increases blood flow to counteract the poor blood circulation caused by low estrogen levels, the leading cause of vaginal dryness and atrophy in menopausal woman. The benefits of improving circulation include the promotion of tissue repair, genital sensation, lubrication production and the easing of pelvic floor muscles.
With their revolutionary campaign, the brand and agency in partnership, MysteryVibe and Havas Lynx Group, hope to reduce stigma and shame in conversations surrounding menopausal symptoms, as well as to increase the medically-backed prescription of orgasms.
Refusing to stay silent on a sensitive but necessary topic, the Happy Menopause campaign will be displayed with high visibility on billboards in Central Manhattan from March 25 – March 31.
Read the original story on PRNewswire here.
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