The dynamic adult tradeshow, which has its roots in soft goods, now serves hundreds of vendors and attendees in the adult industry, with Val Jones, one-woman show director, coordinating it all behind-the-scenes.

(Note: This story appears in the February 2024 issue of SE Magazine


ounded in 2016, the Altitude Intimates tradeshow has been a key player in the adult industry for almost a decade. Vendors, distributors and retailers can all enjoy the Altitude tradeshow, and while there are hundreds of individuals involved in making the event both fun and conducive to business, ultimately there is one behind-the-scenes person ensuring that it all runs smoothly and efficiently. She’s the woman behind the info@ email, who answers your calls, organizes your vendor listings, and makes herself available virtually day and night: Show Director, Val Jones. 

Jones, an industry veteran, has prior experience in wearing many hats, having previously run two other shows for the adult markets, but now Altitude has become her primary obligation.

“It’s refreshing and gratifying to now focus my dedication solely on the success of Altitude Intimates,” she says.

Altitude Intimates, which began as a lingerie show and expanded to meet the industry at large, sets itself apart from other adult tradeshows by embracing change within the industry, according to Jones. Annually introducing newer sectors, especially in sexual wellness, the show regularly demonstrates its commitment to staying at the forefront of all adult sales. 

“While rooted in lingerie, we actively expand our offerings, reflecting a progressive approach to meeting the diverse needs of our attendees,” shares Jones.

Altitude offers a dynamic platform for both vendors and attendees, presenting a myriad of business opportunities. Vendors can anticipate a diverse and engaged audience, providing them with a valuable opportunity to showcase their products or services to a targeted market. On the other hand, attendees can expect a wealth of industry insights, product demonstrations and the chance to explore emerging trends. Jones declares that Altitude holds as its highest values: fostering innovation, helping businesses grow and building meaningful connections between buyers and exhibitors.

Altitude has not only established itself as a significant contributor to the intimate industry, but has also witnessed remarkable growth. At this year’s show, Jones anticipates approximately 150 vendors, with 25% of them being newcomers, offering fresh contributions to the show’s wealth of seasonable adult products.

“This year’s show is truly stepping up its game!” says Jones. “It has been great to collaborate with such a diverse range of exhibitors. We’ve also welcomed a fantastic addition to our team, and their fresh perspective and innovative ideas have injected a new energy into our promotional efforts. We’re all about giving back to our buyers, and this year, we’ve ramped up our efforts to make sure they feel the appreciation.”

Additionally, Jones expresses her gratitude to the industry trade magazine, STOREROTICA, for covering the show’s growing excitement in this month’s issue.

“We would like to extend our sincere thanks to STOREROTICA for featuring our show,” she says. “It’s an honor to be recognized, and we are truly grateful for the opportunity. We’re looking forward to an amazing show and appreciate the support!”

Jones enthuses that the highly-anticipated tradeshow seems to be the talk of the town among both vendors and attendees, representing a great value of the effort to the entire industry. To those who haven’t joined yet, she announces that it’s not too late to visit the Altitude website and register.

“Don’t miss out on this amazing opportunity!” Jones urges. “With the show just around the corner, time is of the essence. By signing up, you not only secure your spot, but also open the door to an unforgettable experience!”

For more information, please call 661-264-6381, email or visit