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Doc Johnson’s New ‘Main Squeeze™ – @playmateiryna’ is Now Shipping

American pleasure products manufacturer Doc Johnson is proud to announce that the highly anticipated “Main Squeeze™ – @playmateiryna” hard-case stroker is now shipping.

‘Main Squeeze™ – @playmateiryna’ represents the industry’s first masturbator molded from a social media star— and the product is poised to expand Main Squeeze’s already considerable popularity by attracting an even wider mainstream demographic.

Iryna Ivanova has over 7 million followers on her various social media pages, and has gained worldwide fame through constant international modeling campaigns, a massive social media following, and her genetically gifted assets. She has been regularly featured in headlines around the globe, including Playboy, GQ, and Esquire— and Doc Johnson’s ‘Main Squeeze™ – @playmateiryna’ was cast directly from the social media starlet’s own anatomy, so fans know they’re getting the most realistic experience imaginable. The stroker will be incorporated into Doc Johnson’s Main Squeeze™ line of hard-case strokers that feature a squeeze plate designed to vary the tightness of each stroke, and a suction-adjusting end cap that users can twist to their preferred level of intensity.

This partnership deal marks the latest strategic move for Doc Johnson to innovate within the branded pleasure products space.

“Iryna has an exceptionally passionate fanbase, and we’re beyond excited to be partnering with her,” said Chad Braverman, COO/CCO at Doc Johnson. “Social media is becoming one of the most, if not the most powerful outlets today, to directly connect with both new and existing customers; and partnering with Iryna— a social media star with a tremendous following— to create this new Main Squeeze™ stroker, perfectly aligns with our portfolio-wide strategy to expand our reach and engage with consumers at every touch point. This is a logical extension of our expertise and represents an exciting new growth opportunity for our portfolio of performer-molded products.”

Iryna added, “I am tremendously grateful to Doc Johnson for making me the first social media star to be molded for a sex toy line, and I couldn’t be more excited that my ‘Main Squeeze – @playmateiryna’ hard-case stroker is finally available to the public! I had a blast during the molding process at Doc Johnson, and I hope all my fans love the finished product! Message me on celeb.tv/playmateiryna and let me know how much you love my Main Squeeze!”

For sales inquiries, contact your representative or email sales@docjohnson.com.

Press inquiries should be directed to erica@docjohnson.com. Additional marketing materials can be found at our online resource center, B2BDocJohnson.com.

The iconic American pleasure products brand established in 1976.
Doc Johnson has developed and released some of the most groundbreaking products on the market, including the Rabbit and the Pocket Rocket— and the company continues to raise the bar with award-winning innovations like the TRYST™ Multi Erogenous Silicone Massager and the OptiMALE™ Rechargeable Vibrating C-Ring. Today, not only does Doc Johnson manufacture over 75% of their products in America, but they also produce many of the highest-quality, most well-designed products on the market. While other companies continue to take their production overseas, Doc Johnson has only dug its roots deeper as an American manufacturer in California, and an innovative leader in the pleasure products industry. For more information, visit www.docjohnson.com.