After being beset by COVID restrictions and unable to hold its annual in-person ceremony since 2019, Storerotica Magazine, the leading trade publication for adult retailers, will once again celebrate community excellence in the erotic retail industry with its 15th Annual SE Awards at the ANME Founders Show on July 12, 2022. This year’s ANME Founders Show will be held July 11-13 at the Los Angeles Marriott Burbank Airport in Southern California. 

Returning once again to host the evening’s festivities will be ACS certified Sexologist and well-known industry personality, Sunny Rodgers.

Dr. Sunny Rodgers

“ANME is back! That means that our beloved STOREROTICA Awards are happening,” exclaims Rodgers. “I am incredibly thrilled and honored to host this year’s award show in person, and I would like to thank Kristofer Kay and the STOREROTICA team and Valerie Jones and her ANME team for this wonderful opportunity. I’m excited to see all my favorite people—that’s YOU my industry family—very soon. After a two-year hiatus, I know this will be our best STOREROTICA Awards show yet!” 

For 15 years, the STOREROTICA Awards have revered those in both the brick and mortar storefront, distributing, and manufacturing levels. The 16 returning categories honored this year will include mainstays: Pleasure Product Company of the Year, Distributor of the Year, BDSM/Fetish Company of the Year, Boutique Brand of the Year, Lubricant Company of the Year, New Product of the Year, Foreign Manufacturer of the Year,  Brand Ambassador of the Year, and two Retailer of the Year Awards (for independent and chain locations).

Two new categories have also been introduced this year: Businessman and Businesswoman of the Year. Weaving through this year’s awards will also be the announcement of two new inductees to the SE Hall of Fame. 

Nominees for the 2022 SE Awards were gathered in part by pre-nomination voting via email ballot to both retailers and vendors. They are also, for all intents and purposes, “reader’s choice” awards, as they are meant to be voted on exclusively by the readers of SE Magazine. 

“This new awards process will help us by receiving pre-nom and final voting tallies in almost real-time from a wider field of qualified recipients who work with these products and vendors in an almost daily capacity,” says Kristofer Kay, SE’s head of sales and marketing. “More than just an award show this year, the SE Awards represents a homecoming of sorts since we haven’t been able to honor our friends in person since before the pandemic. Each brand and storefront represents outstanding achievement within the adult retail community, and we are honored to be the publication that recognizes them.”

Just as we did with the pre-nom ballot, we will be emailing all SE readers currently in our database. The ballot will be sent on Monday, June 6th and will be active until June 17. If you did not receive a pre-nom email ballot please contact SE’s Kristofer Kay at All ANME attendees and exhibitors are invited to join in for food and drinks at the 2022 Storerotica Awards Show on July 12. For more information, visit, email SE’s Kristofer Kay ( or call (727) 723-8827.

Pleasure Product Company of the Year
Doc Johnson
Pipedream Products
WOW Tech
Blush Novelties
Shots America
Evolved Novelties
NS Novelties

Distributor of the Year
Williams Trading Co.
Eldorado Trading Co.
Holiday Products
Sex Toy Distributing
Honey’s Place
East Coast News
ORION Wholesale
Metro Distributors

BDSM/Fetish Company of the Year
XR Brands
Shots America (Ouch! series)
Pipedream Products (Fetish Fantasy Series)
NS Novelties
Sport Fucker
Rogue Garments
Spartacus Leather

Lubricant Manufacturer of the Year
M.D. Science Lab (Swiss Navy)
Wicked Sensual Care
Doc Johnson (Mood lube)
Westridge Labs (ID Lube)
Shunga Erotic Art (Toko)
Intimate Earth

Boutique Brand of the Year
Nu Sensuelle
Rock Candy Toys
Perfect Dimensions
Thank Me Now
Ball and Chain
Dame Products

New Product of the Year
Arcwave – Voy
Womanizer – Eco
MagicWand Mini
Body Dock Universal Harness by Pipedream Products
The Vibepad 2 by ORION Wholesale
Companion by Clandestine Devices
Banx by Sportsheets
Epic Duo by Satisfyer
My Pod by CalExotics
Tulip by Nu Sensuelle

LGBTQIA+ Company of the Year
Boneyard Toys
Swiss Navy
New York Toy Collective
Perfect Fit Brand
Sport Fucker
Cute Little Fuckers

Sexual Enhancement Company of the Year
Shunga Erotic Art
Wicked Sensual Care
Swiss Navy
SOS Distributors
Classic Brands
High On Love 

Foreign Manufacturer of the Year
Adrien Lastic
ORION Wholesale

Male Pleasure Product of the Year
We-Vibe Bond
PDX Elite Fuck-O-Matic by Pipedream Products
Hero Male Masturbator by Nasstoys
Sam Neo by Svakom
Arvos by JimmyJane
Gush by Lovense
The Milker Pro Edition by XR Brands
Score Head Game by Thank Me Now
Arcwave Ion
Optimum Series Rechargeable Waterproof Pump by CalExotics

Retailer of the Year (Boutique)
Early to Bed — Chicago, Illinois
Fairvilla — Florida
Feelmore Adult —Oakland and Berkeley, California
Expose Boutique — San Diego, California
Tool Shed — Milwaukee, Wisconsin
Museum of Sex — New York City
The Pleasure Chest — LA, NY, Chicago
Lotus Blooms — Alexandria, Virginia
Groove — Arizona
Tokyo Valentino — GA, FL

Retailer of the Year (chain)
Deja Vu Love Boutiques
Castle Megastores
Sara’s Secret/Condoms To Go
Hustler Hollywood
Lion’s Den
Adam & Eve
Babeland/Good Vibrations

Product Packaging of the Year
Com by Dame Products
All that Glitters by Le Wand
Matchmaker Collection by High on Love
King Cock Elite by Pipedream Products
Merge by Sportsheets
Pop Peckers by XR Brands
Aya by ZALO
Doxy Rose Massager
Enigma by LELO
Trans Dolls by Doc Johnson

Brand Ambassador of the Year
Eddie Romero — Vibratex
Rob Phanuef — Pipedream Products
April Hoopes — Nu Sensuelle
Conde Auman —The Screaming O
Taylor Means — Nasstoys
Josh Ortiz — XR Brands
Tracy Felder — COTR
Tracy Leone — Rock Candy Toys
Kristin Moore — Boneyard Toys
Charlotte Lopez — Viben

Businesswoman of the Year
Susan Colvin — CalExotics
Briana Honz-Watkins — M.D. Science Lab/ Swiss Navy
Bonnie Feingold — Honey’s Place
Wanda Garland — Eldorado Trading Company
Phoebe Grott — Nalpac
Cheri Curry — Tantus
Thao Luu-Brinberg — Nu Sensuelle
Julie Stewart — Sportsheets
Alicia Sinclair-Rosen —COTR
Rebecca Weinberg — XR Brands

Businessman of the Year
Scott Watkins — Doc Johnson
Matthew Matsudaira — Pipedream Products
Ken Sahn — Holiday Products
Ken Herskovitz — Vibratex
Jeff Baker — Magic Silk / Male Power
Ruben Deitz — Shots America
Dean Elliot — Sliquid
Andy Craig — Nalpac
Gerardo Ramos — XR Brands
Joe Casella — Entrenue