When luxury fashion and lifestyle brand Kiki De Montparnasse launched its in-house Instruments of Pleasure division in January 2020 it became one of the first fashion brands to enter the category with the aim of inviting a mainstream, luxury seeking customer to explore the world of pleasure.
The move has paid off. After two years of development, the line has generated a huge surge in sales for the brand and propelled the now 18-SKU category to the forefront of the business. The new collection was a major step for Kiki De Montparnasse to invest in the pleasure category in a meaningful way, and the brand is now ready to open its doors to wholesale opportunities. To date, the collection encompasses a diverse range of pleasure products including vibrators, stainless steel items, massage oil candles, stone dildos and eggs, and gold bondage jewelry.
To create the line, Kiki De Montparnasse tapped industry vet Molly Murphy who brings more than a decade of experience in the category. “Prior to launch, I was delighted to find that Kiki De Montparnasse shared my vision and belief that there was space for a new premium offering in this category,” says Murphy, the co-founder and managing Director says. “I wanted to create something that was unique in both form and function and representative of Kiki’s modern, sensual aesthetic. The pieces are luxurious, yet organic in their shape. The customer experience is central to each design. We spent nearly two years developing this collection, fine-tuning the types of vibrations, travel pouches, and the packaging. The goal was to create something provocative and luxurious, combining Kiki’s unique style with sexual wellbeing. The response and success so far has surpassed all my expectations.”
Since launching, the line has received press acknowledgements from an array of titles including Cosmopolitan, Into the Gloss, and Refinery29. In March, when the stay-at-home order was issued, the Dual Wand became the #1 selling product on kikidm.com. In July, following an influencer’s rave review of the Cloud Massager, Kiki De Montparnasse saw Instruments of Pleasure sales jump by over 375%. The Cloud Massager became and remains the #1 selling product on kikidm.com. Year to date, the top 3 Instruments of Pleasure SKUs in terms of revenue are the Cloud Massager, Dual Warming Wand, and Handcuff Wristlets. The Flexi Vibe is also popular.
Murphy adds, “The Dual Warming Wand and Flexi Vibe are body-safe silicone vibes. Special attention was given to the motors to provide deep, rumbling vibrations, which resonate deep into the body. The small Flexi Vibe is a palm shaped external vibe with one of the thinnest profiles on the market. This flexible design and extremely slim profile is
Designed to use alone or to slip between two bodies during sex. The Dual Warming Wand is a flexible, dual-ended vibrator, with one end that heats during use. Meanwhile the Cloud Massager uses suction, stimulation and air to stimulate erogenous zones in a uniquely compact design.”
All Instruments of Pleasure come in Kiki De Montparnasse’s signature packaging, which includes a keepsake storage box, and includes a travel pouch. The vibrators and sexual wellness products range in price from $45-$160. The gold bondage jewelry retails for $250-$550. Kiki De Montparnasses new designs can be found at the Pleasure Chest, Hustler Hollywood and select retailers in the US and UK.
Kiki De Montparnasse is continuing to invest in the category with an additional five new SKUs planned for Holiday 2020.
