Like A Kitten is proud to announce its recognition as StorErotica’s 2025 Boutique Brand of the Year, a milestone that honors the brand’s bold commitment to reimagining intimacy through empowerment, education, and unapologetic self-expression.
Founded by Mother-Daughter team, Natalie Johnson Annis and Shae Johnson, Like A Kitten was built to challenge industry norms by centering femme pleasure, emotional intelligence, and inclusive design. The brand has grown from a small but mighty concept into a nationally recognized name in the wellness space-without ever losing its voice or its mission.
“We’re beyond grateful to the retailers, buyers, partners, and peers who have supported Like A Kitten’s journey,” said co-founder Natalie Johnson Annis. “This win affirms that small brands with big hearts have a seat at the table-and we’re just getting started.”
“This recognition means everything-not just because we won, but because we did it while staying true to who we are. We’ve built a brand that speaks directly to our audience, that plays hard and works harder. This is what the future of pleasure looks like—and we’re only going up from here.” – added Shae.
Like A Kitten continues to champion a pleasure-forward, emotionally grounded approach to sexual wellness, and remains deeply thankful to StorErotica, industry partners, and the B2B community for their ongoing support.
Self-Care is a Vibe-thank you for vibing with us.
