Williams Trading article

Valentine’s Day is just around the corner, and this year, sexual wellness brand Lovehoney is urging retailers to sprinkle a little mind-blowing magic to their online channels, with the release of exciting new assets and lifestyle imagery, which are now available for download from the Lovehoney trade website.

These new assets coincide with the launch of a host of new Fifty Shades of Grey toys and lingerie, so retailers have imagery ready to promote the latest products amid the busy Valentine’s Day gifting period.

 

The assets include two lifestyle images, featuring the three newly launched Fifty Shades of Grey Greedy Girls and Fifty Shades of Grey Captivate Mini Dress, artfully designed by Lovehoney’s Creative team, with a beautiful explosion design made up of flowers and butterflies, epitomising the intense mind-blowing orgams the new products accompany.

 

Plus, retailers can look out for a selection of further stylish lifestyle imagery, incorporating

additional Fifty Shades of Grey Captivate lingerie and freshly dropped Fifty Shades of Grey Bound To You faux leather bondage pieces.

 

Lovehoney Sales Executive Jade Bawa said, “The Lovehoney Creative team have gone above and beyond this Valentine’s Day and we hope our retailers love the new assets as much as we do. The B2B team encourages using striking imagery such as this on our retailer’s own social media pages, to jump out at potential customers as they prepare to buy their partner something special for Valentine’s Day.  It’s also the 10 year anniversary of Fifty Shades of Grey this year, so we want to spread the word of Christian Grey and Anastasia Steele as much as possible!”

 

To find out more about Lovehoney B2B’s marketing assets or the Fifty Shades of Grey Official Pleasure Collection, email trade@lovehoney.co.uk. Alternatively, head over to the website: https://www.lovehoneytrade.com.

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