This year, the iconic Magic Wand celebrates a milestone not many products have – its Fiftieth Anniversary. And, as a category originator and perpetual best seller, there is a lot to celebrate. As difficult as it is to believe, the Magic Wand pre-dates the moon landing, bell bottoms, and anything resembling the internet!
But, such a milestone doesn’t happen without the support of an industry that has stood behind this legendary device. Thanks to adult retailers, countless women claim the Magic Wand as their first, and favorite, vibrator. To show their gratitude, the team at Vibratex (Magic Wand’s exclusive importer) is releasing new point of sale materials that invite the consumer to step into the brand’s epic timeline.
The 50 Years of Magic campaign materials feature a graphic timeline that includes iconic
representations of events and items that have come along since the Magic Wand’s introduction in 1968. Consumers can walk across points in history depicted on a series of circular floor stickers that lead to a table sign asking them to add some Magic to their timeline.
“We owe everything to the stores and staff that represent us,” Vibratex’s Shay Martin says.
“They’ve are a big part of our history, and we created these materials with their loyalty in
mind.”
In addition to the timeline-themed signage, the brand also plans to unveil additional
developments in January at ANME that will extend the Magic Wand’s influence as it journeys into the next 50 years!
The 50 Years of Magic point-of-sale materials can be ordered directly from Vibratex or by
contacting your preferred distributor. For more information, retailers are urged to call 800-222-3361 or email info@vibratex.com.
