World-renowned pleasure products manufacturer Nu Sensuelle announces today that its Co-founders, Barry Brinberg and Thao-Luu Brinberg, appointed current Chief Strategy Officer (CSO) Patrick Lyons as its Chief Executive Officer (CEO), effective immediately. Mr. Lyons will leave his post as CSO but will continue to develop and align sales and marketing initiatives to significantly broaden Nu Sensuelle’s presence in the industry and mainstream markets. As CEO, Mr. Lyons will build upon this vision and reinforce Nu Sensuelle’s commitment to pleasing the entire body and spirit—helping users of all body types, relationships, genders, and sexualities elevate their vibe. He will also oversee the launch of a new category of cutting-edge products and continue to increase domestic and global sales while refining the brand as the leading pleasure product company in the world.

“We are excited to have Patrick’s business acumen and passion,” says Barry Brinberg, Co- founder of Nu Sensuelle. “His prior experience in distribution and manufacturing has been instrumental in growing our global customer base and developing award-winning products that break the pre-existing constructs of gender and stigmas associated with the sex toy industry. Over the past three years, Patrick’s work ethic has contributed to a significant increase in sales and a pivot into a lifestyle brand, proving he is a critical team member, key partner, and advisor to Nu Sensuelle. Undoubtedly, he will continue to push boundaries and elevate the Nu Sensuelle brand. We are fortunate to have a leader of Patrick’s character, skill, and commitment to the company.” says Brinberg.

Lyons brings over 25 years of experience in marketing, finance, and product development across several institutions and organizations. In Mr. Lyons’ tenure at Nu Sensuelle, he successfully launched an impressive rebrand that includes developing a motor classification system that guides the consumer to the right product based on preference for power and intensity—a first in the industry! As a strategist and digital marketer, he improved Nu Sensuelle’s online sales by 40%. His deep understanding of the consumer market and enthusiasm for product development assisted in Nu Sensuelle’s Tulip winning XBIZ’s 2023 Sex Toy of the Year-Powered (Vibrating). An ardent believer in higher education and fostering inclusivity, Mr. Lyons has taught several courses on “Sex and the Media” at Indiana University. This experience boosts Nu Sensuelle’s mission of empowering the sensually curious through innovation, education, and inclusion.

“On behalf of Nu Sensuelle, we are excited to welcome Patrick Lyons as our CEO,” says Co- founder Thao Luu-Brinberg. “As we set our sights on another year of growth, Patrick’s vast experience and ability to facilitate lasting relationships with retailers, distributors, and end consumers will play an integral part in achieving our goal. We are thrilled to have him as CEO.”