Pjur presented its new brand design to the North-American market at this year’s ANME Show in early January in Burbank (CA), and visitors to the show seemed really impressed. In particular, the new color world, new logo, and the claim “Feel the Real” all got a positive response – the pjur brand now seems fresher, cleaner, and more modern.
This gives pjur a significant edge over the competition in the international market, ensuring it continues to live up to its premium image.
The new premium personal lubricant pjur INFINITY also impressed visitors at the show. The usual pjur quality meets the highest medical standards, now in a sophisticated glass bottle. The pjur INFINITY range embodies all the elements of the brand refresh, making it a great example of the brand’s new direction. Only the purest, most essential ingredients make it into the high-quality glass bottle, bringing together the best of 27 years’ experience. For discerning tastes and very special times. It’s wowing customers around the world, and making pjur INFINITY a real success in North America, too.
As always, a competition was organized again at this year’s show. Visitors had to answer a question about pjur and its new brand design. They were then entered into a draw to win great prices for their team. Now the winners have been announced: Jamie Newmark, Vickie K. Bullett, and Alejandra Rojas have each won a Nespresso coffee machine for their team. And there was another surprise for each team member: a Pleasure Box including pjur INFINITY. The lucky winners were delighted!
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