In response to the surging demand for high-quality, reliable products in the pleasure industry, pjur is proud to announce the North American launch of its newly expanded TOY Series. Already a favorite in Europe, the line is designed to support hygienic, safe, and pleasurable toy play with premium cleaning products, a hybrid and a lubricant.
Celebrating its 30th anniversary in 2025, pjur continues to innovate in the realm of intimate care with a continuous commitment to quality and functionality. The TOY Series, which debuted in Europe at eroFame in October 2024, includes four dedicated products: TOY FOAM, TOY LUBE, TOY CLEAN, and TOY GLIDE. Each is specially formulated for compatibility with a wide range of erotic toy materials and skin sensitivity needs.
The pjur TOY Series includes:
pjur TOY FOAM
A dermatologically tested, alcohol-free cleaning foam for all sex toys. Gentle yet thorough, it even removes silicone-based lubricants! 
pjur TOY LUBE
A creamy, non-drip hybrid formula offering precision application and long-lasting lubrication. Its creamy texture is ideal for all toy types, including those made from latex, rubber, glass, and silicone. 
pjur TOY CLEAN
A fragrance-free, alcohol-free spray specifically developed for erotic toys. It removes all lubricant residues without damaging materials and leaves no taste or odor behind. 
pjur TOY GLIDE
pjur’s first water-based lubricant designed exclusively for masturbators. This moisturizing formula delivers smooth, long-lasting glide and is safe for use with condoms and all erotic toys.
“With our new products and the established favorites that we’ve had in our range for years, we’re well-equipped to cater to this market and to provide outstanding support to the end users of sex toys,” says Alexander Giebel, CEO & Founder of pjur. “Meeting the needs of our customers in North America is really important to us.”
The TOY Series will be available for purchase in US starting September 2025, with pre-orders open now. Retailers and distributors are encouraged to secure their inventory early to meet consumer demand.
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