With a successful appearance at Erospain 2025, pjur kicked off its 30th anniversary celebrations in Europe. Under the motto “30 YEARS – QUALITY ALWAYS WINS,” the premium lubricant brand presented two new anniversary promotions and a limited product at its interactive booth – delighting both retail partners and visitors.
pjur’s anniversary specials
In 2025, pjur is giving back with two major giveaways to thank everyone who has supported the brand over the past three decades. And it’s worth taking part! In the consumer contest “Celebrate & Win!”, participants can congratulate pjur with a personal birthday message for the chance to win 5× €3,000. Those who upload a photo or video earn an extra entry, increasing their chances of winning. Learn more at www.pjur.com/win.
Retail partners can also get involved and win 5 × €2,000 through the “Support and Win!” promotion. Every retailer promoting the B2C campaign “Celebrate & Win!” at the POS with support from pjur is eligible – as are distributors who pass on the B2B campaign “Support & Win!” to their clients. Participation details are available at www.pjur.com/30.
Both campaigns – “Celebrate & Win!” and “Support & Win!” – run from June 1 to November 30, 2025. Winners will be drawn monthly, and unselected entries will remain valid for future draws.
With these initiatives, pjur aims to show appreciation while creating real added value for everyone celebrating this anniversary together.
The exclusive pjur 30th Anniversary Gift Set
Another highlight at the show was the limited Anniversary Gift Set, which received enthusiastic feedback on site. The set represents what pjur has stood for over the past 30 years: uncompromising quality, trust, and a spirit of innovation.
It includes one bottle of pjur ORIGINAL (100ml) along with a free bonus of pjur AQUA (30ml) – both for the price of just the ORIGINAL. With its bold 30-year branding, the set is a true eye-catcher at the POS. Existing customers will appreciate the free product, while new ones are encouraged to discover the pjur brand. Even silicone users are inspired to try a water-based alternative.
Positive results and an inspiring outlook
“It was a fantastic show,” says Alexander Giebel, CEO and founder of pjur. “The feedback from our partners was overwhelmingly positive, the vibe at the booth was incredible, and everyone is excited to celebrate with us.” pjur now looks ahead to the months to come – filled with shared campaigns, connections, and stories, all under the guiding principle: QUALITY ALWAYS WINS.
