With the launch of its new TOY Range, pjur presented a targeted expansion of its product portfolio at ANME 2025, focusing on the fast-growing segment of toy use and care. The four specially developed products stand out with their material-friendly formulations, easy handling, and a clear strategic positioning within the sexual wellness category.
“With the TOY Range, we are meeting a explicit need: reliable products for toy use and cleaning – safe, versatile, and in the premium quality pjur is known for. This brings relevance to the shelf and provides momentum for a growing segment,”, says Alexander Giebel, CEO & Founder of pjur.
The TOY Range in Detail:
The range consists of four carefully formulated products, each tailored to the specific requirements of toy usage:
pjur TOY GLIDE – pjur’s first water-based lubricant specifically developed for use with masturbators. The hydrating formula delivers smooth, long-lasting lubrication and is safe to use with condoms and all erotic toys.
pjur TOY FOAM – A powerful yet gentle cleaning foam. Alcohol-free and dermatologically tested, it effectively removes even silicone-based lubricants and is suitable for all materials.
pjur TOY LUBE – This creamy hybrid formula doesn’t drip, allows for precise application, and provides long-lasting lubrication. Perfect for toys made of latex, rubber, glass, or silicone.
pjur TOY CLEAN – A gentle, alcohol-free cleaning spray without perfume. It reliably removes residue and ensures hygienic cleanliness. Dermatologically tested as well as odourless and neutral in taste.
Recognition received at ANME 2025
During the trade show, pjur was honored with the prestigious “Sexual Enhancement Company of the Year” award – a recognition of the company’s continued commitment to product innovation, brand strength, and leadership in the global marketplace.
