Williams Trading article

(Note: this story appears in the October issue of STOREROTICA Magazine)

The company’s brand new app boasts the highest-quality Bluetooth connectivity and ensures confidence with modern security features.

When Satisfyer unveiled its Satisfyer Connect app, they touted the ability to integrate 200- plus products under one app tech spanning sound-related features, remote play and wearables. In a sense, creating more value for the consumer without compromising quality or cost.

The Mighty One

“This is why we’ve decided to evolve our product line
to include app products with improved functionality,” says Megwyn White, director of education for Satisfyer. Already, the app is drawing high praise for its features and for the sheer value it adds to every product, at no additional cost.

“Word of mouth travels fast when this type of value offering is made available,” White says. “We are happy to see the quick adoption of our newest products, solidifying Satisfyer as a leader within the industry. We are here because we offer the most robust line of sensual lifestyle products at accessible price points.

SE spoke with White and president of sales, Jerome Bensimon, on the smashing success of the Satisfyer Connect app thus far, how users can maximize the app’s bevy of features, and tease upcoming app-related cock rings.

SE: Why do you think the reaction to the Satisfyer Connect app has been so positive?WHITE: We have focused our innovation on creating
an “app ecosystem” that allows users to explore a variety of features from personalized programs settings, to ambient sound vibrations, music integration, and remote play, all within single-app technology. This, combined
with the fact that users can expand their own library of pleasure products without having to learn the operation features of new app technologies. Users can instead
learn as they go along and are invited to get ever more creative as they make additions to their Satisfyer product collection. All of these features, combined with the fact that users can expand their own library of pleasure products without having to learn the operation features of new app technologies make Satisfyer a one-stop-shop.

BENSIMON: Our app also has extremely high connectivity capabilities in terms of range of use, as well
as ease in pairing devices. We use the most advanced Bluetooth technology which is faster and reaches four times as far as older tech. With many other apps on the market struggling with connectivity issues, our app technology will stand out as a dependable option for users.

Also, we’ve received very positive feedback on our security features, which are focused on protecting user data, and ensuring confidence in exploring the app with complete privacy. High security features include strong bonding products to each user’s smart device, which protects against hacking. We’ve also made it possible to explore some of the features within our app without having to create an account. Additionally, permissions must be obtained from known users that wish to explore the remote play feature, which also has a timed erasure option within the remote control mode. Users have expressed that security is one of the most important features that they are looking for within an intimate app such as ours, and we’ve made sure to focus our attention on maintaining the highest security standards possible enabling our users to feel more confident in exploring themselves and the app.

Plus, our app is now available in 31 languages — including Klingon for all the Star Trek fans — making it one of the most universally accessible apps on the market.

The Royal One

SE: How does the Satisfyer Connect app meet the needs of the modern consumer?
WHITE: When designing the Satisfyer Connect app, we focused on creating a streamlined and intuitive approach that would allow users to master functionality without needing a lot of instruction. We’ve made a point to create an interface which is “touch sensitive” and allows users to modulate intensity levels, create longer sequences,
 or short-line programs. The features are easy to use and adapt to a user’s preference of being able to control the experience within a moment-to-moment context or in service of a hands-free journey. Being able to visually navigate and view the patterns in real time has enabled users to upgrade their perception of patterns in relation to their own personal needs. This serves the introspective side of a person’s sexual wellness journey and enables them
to be more confident in their preferences and is reinforced by the ease-of-use within the app controls. We’ve made
it easy for users to intensify or de-intensify programs with the haptic touch live controls. Our robust library of patterns enables users to choose from a variety of different options which they can fine tune as already mentioned.

SE: You’ve mentioned the ability to “customize programs, voice response/ambient sound tech and remote play” so could you go into more detail regarding how the Connect app will enhance those features and what customers can look forward to when incorporating these features into their playtime?
WHITE: Customizable programs can be used to build confidence, initiate surprise, and endow users with a powerful bridge to unlocking intimacy with a partner or as a tool for self-discovery in solo play. Users can save their programs for their future use, and also upload to our online Satisfyer Connect community (which can be done anonymously) while discovering new patterns and rhythm settings. Our remote play feature is an incredible way for couples to bridge the three-dimensional gap of distance while harnessing desire to deepen intimacy between couples. Our live streaming video function allows couples to experience the feedback of real-time responses in the form of facial expressions, the voice, and physical embodiment. We’ve integrated an attractive transparent gradient visual overlay that responds to haptic touch when a user commands the control of their partner’s device to enhance awareness of the varying program intensities while still being able to see their partner’s reaction.

When designing the Satisfyer Connect app, we focused on creating a streamlined and intuitive approach that would allow users to master functionality without needing a lot of instruction. Being able to visually navigate and view the patterns in real time has enabled users to upgrade their perception of patterns in relation to their own personal needs. — Megwyn White

SE: You’ve previously mentioned some new app- related cock rings, what can you say about those?
WHITE: They’re coming this fall! Cock rings offer couples and wearers the opportunity to augment the experience of erections through the constriction of the penis. The added vibrations unlock pleasurable sensations for the wearer, and the receiver when explored in sexual contexts. Our new Bluetooth-enabled rings are endowed with an even more powerful motor for increased intensity.

Megwyn White

We’ve additionally improved on the design with a wider constriction ring and have increased the size of the rings body with enhanced arousal shapes to suit the preferences of a wide range of users. Many of the new shapes are optimized to access areas like the clitoris and perineum, and can be seamlessly transformed into a finger-play vibe with countless ways to be explored. They are comparable to many of our layon products which are also in high demand and will no doubt be explored by consumers
to target the many erogenous zones possible. These new designs are perfect for couples or as a stand-alone pleasure product.

All of our cock rings are made of body-safe, waterproof silicone and are equipped with the ability to create unlimited personalized programs within Satisfyer Connect. They are also accessibly priced (MSRP of $29.95- 39.95), making them the most affordable Bluetooth ring technology of their kind on the market today.

SE: Is there a specific toy/product that goes best with the Satisfyer Connect app?
BENSIMON: All of our new Bluetooth products pair well with the app, however, the most popular items may be the products that use our coveted Air Pulse Technology, and probably our partner devices as well. Our app will add even more value to our most popular technologies without adding cost, and we suspect that users will naturally adopt this app because of this high-value offer.

For more information, visit satisfyer.com.

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