In honor of Paris Fashion Week, M.D. Science Lab, makers of the iconic Swiss Navy brand, has released a Brand Image Assets Lookbook specifically created for their retail partners.
āIt seemed fitting to start the year with New York Fashion Week and to also celebrate the last fashion week of the year, Paris Fashion Week,ā says Briana Watkins, ACS, M.D. Science Labās Vice President of Sales and Marketing. āWe are constantly looking for ways to better serve our retail partners. Being able to provide them with intentional images in various sizes will help make their lives easier and eliminate tasks that may disrupt their valuable time. Plus, our visual images are created to help drive their sales.ā
Swiss Navy has a history of participating in Fashion Weeks and were an official sponsor of the New York Fashion Week x Runway 7 Fashion Show in February of this year. M.D. Science Labās Swiss Navy brand was chosen for their focus on intimate wellness.
Swiss Navyās first quarterly Lookbook is now available to retailers on their B2B websiteāwww.B2BSwissNavy.com/Lookbook.
The Lookbook contains a variety of images designed to build consumer awareness, increase sales, create customer loyalty, and give retailers a competitive edge in the marketplace. New Lookbookās will be introduced quarterly, and assets are available for download and can be created in a variety of sizes depending on retailer needs.
āStore owners are already using our Lookbook images within their stores and on their websites,ā says Cheryl Flangel, ACS, Senior Sales Executive for M.D. Science Lab. āWeāre thankful that weāre able to help retailers with fresh brand assets to strengthen their relationships with their own customers and are looking forward to hearing more positive feedback from others.ā
To see the latest Swiss Navy product range, please visit swissnavy.com.
For sales and marketing resources, please visit Swiss Navyās B2B Resource Center at b2bswissnavy.com.
Retailers and their staff are encouraged to sign up for free online certification training to become a Certified Swiss Navy Expert at swissnavycertifiedexpert.com.