Sexologist and marketing specialist, Sunny Rodgers, offers a look at the new liquid supplements Swiss Navy plans to reveal at Altitude Intimates in Las Vegas, March 17-19.
(NOTE: This story was written by Sunny Rodgers and appears in the February 2025 issue of SE Magazine)
For over 25 years, Swiss Navy has been committed to crafting high-quality intimate products designed to enhance pleasure and support healthy relationships. With a legacy of innovation and a dedication to customer satisfaction, Swiss Navy remains a trusted leader in the intimate wellness industry.
Swiss Navy is kicking off 2025 in style with an exciting presence at the Altitude Intimates Show, happening this March in Las Vegas. At Booth #133, Swiss Navy will showcase its latest game-changing product, MAX HARD SEX & ENERGY BOOST Liquid Supplement, inviting attendees to experience its groundbreaking benefits firsthand. Visitors will also get an exclusive look at the rebranded MAX Supplements line, featuring the same trusted formulas with a bold, modern packaging design that enhances shelf appeal and strengthens Swiss Navy’s reputation as a leader in intimate wellness and performance supplements.
Celebrating 25 years of excellence
In 2024, Swiss Navy marked a significant milestone—25 years of setting industry standards in intimate wellness. As to uphold its reputation for quality and innovation. This commitment is exemplified in MAX HARD SEX & ENERGY BOOST, a new product designed to meet the growing demand for versatile, high-performance supplements.
MAX HARD BOOST offers a unique dual-purpose solution, enhancing both sexual wellness and fitness performance. Its fast-acting formula and natural ingredients have made it an instant hit among consumers, further solidifying Swiss Navy’s position as a trusted leader in the market.
A breakthrough in liquid supplements
What sets MAX HARD apart from other supplements on the market? The answer is its convenient liquid formula. Unlike traditional pills or powders, MAX HARD’s liquid form ensures rapid absorption, delivering results in as little as five minutes. This makes it an ideal choice for customers seeking immediate benefits. Liquid supplements also allow for easier customized dosing, as users can adjust their intake depending on their unique needs and preferences.
Key Features of MAX HARD SEX & ENERGY BOOST:
Natural ingredients: Featuring ginseng, a natural stimulant known for boosting energy and vitality.
Dual-purpose benefits: Perfect for fitness enthusiasts and those seeking to enhance intimate experiences.
Convenient portability: The two-ounce, Mixed Berry-flavored bottle is easy to carry and use on the go.
Impulse-buy potential: The 12-bottle display is ideal for high-traffic areas like checkout counters, making it a must-have for retailers.
Attendees at the Altitude Intimates Show will have the exclusive opportunity to sample MAX HARD BOOST, experiencing for themselves why it’s quickly becoming a bestseller in both the sexual wellness and fitness markets.
MAX HARD BOOST at the forefront of consumer trends
Swiss Navy understands that today’s consumers are looking for products that deliver both immediate results and versatility. MAX HARD SEX & ENERGY BOOST perfectly aligns with these trends, catering to active lifestyles with its fast-acting formula and compact, portable design.
Why MAX HARD is a Game-Changer for Retailers:
Instant impact: The liquid formula provides results in minutes, meeting the demand for quick and effective solutions.
Premium quality: Backed by Swiss Navy’s 25-year legacy of excellence, ensuring consumer trust.
Mass appeal: Its dual-purpose benefits make it attractive to a wide range of customers, from fitness enthusiasts to those seeking intimate enhancements.
“We’re thrilled to be part of the Altitude Intimates Show this year and it’s the perfect event to showcase our innovative products, like our new MAX HARD SEX & ENERGY BOOST, and to connect directly with our incredible industry partners,” shares Jack Scalisi, General Manager of M.D. Science Lab, parent company of Swiss Navy. “We can’t wait to share the Swiss Navy experience with attendees and help them discover how our products can elevate their business success.”
Our MAX Supplements are some of our best-selling products, and we wanted our new packaging to reflect the premium quality inside each bottle.
— Jack Scalisi, GM of M.D. Science Lab/Swiss Navy
Swiss Navy showcases rebranded MAX Supplements packaging
As part of its ongoing commitment to innovation and customer satisfaction, Swiss Navy has unveiled a bold new look for the popular MAX Supplements line. While the formulas remain the same trusted blends that customers love, the updated packaging reflects a modern, sleek design tailored to today’s market trends.
This rebranding effort aligns with Swiss Navy’s mission to continuously evolve and meet the needs of their customers and retail partners. By blending functionality with an updated aesthetic, the new packaging enhances shelf appeal and strengthens the brand’s identity as a pioneer in sexual and performance enhancement solutions.
Why the new MAX Supplements packaging matters
Swiss Navy’s decision to rebrand the MAX Supplements line wasn’t just about aesthetics—it was about creating an elevated customer experience that will benefit retailer profits with increased sales opportunities.
The updated packaging features:
A clean, contemporary design: The bold, modern visuals make the products stand out on shelves and online marketplaces.
Clear messaging: Key product benefits are prominently displayed, making it easier for customers to understand the value and choose the right supplement for their needs.
Streamlined consistency: The cohesive look across the MAX Supplements range strengthens brand recognition and reinforces Swiss Navy’s reputation for quality.
For retailers, this updated packaging not only drives attention but also encourages customers to engage with the products.
Same great formulas, elevated presentation
While the packaging has been refreshed, Swiss Navy has ensured that the heart of their MAX Supplements remains unchanged. Each product is still crafted with the same science-backed ingredients and high standards that customers rely on.
The MAX Supplements line includes:
MAX CLIMAX for her: Designed to support arousal and satisfaction for her.
MAX HARD: A trusted formula for enhancing performance and vitality.
MAX TESTOSTERONE: Supporting energy, stamina, and overall wellness.
MAX LOAD: Formulated to enhance pleasure and satisfaction by increasing volume.
MAX STAMINA: A performance booster designed to extend endurance and enjoyment.
MAX SIZE: A supplement crafted to support size, confidence, and performance.
By maintaining the integrity of their proven formulas while enhancing the packaging, Swiss Navy delivers a winning combination of quality and visual impact.
Reinforcing Swiss Navy’s leadership in wellness
This rebranding effort is just another example of how Swiss Navy continues to set the bar in the sexual wellness industry. The company’s ability to adapt and innovate over the past 25 years is what keeps them at the forefront of the market.
“Our MAX Supplements are some of our best-selling products, and we wanted our new packaging to reflect the premium quality inside each bottle,” says Scalisi. “The new design not only looks fantastic but also helps consumers quickly identify the product that best suits their needs.”
Swiss Navy invites attendees of the Altitude Intimates Show to visit Booth #133 and see the rebranded MAX Supplements packaging firsthand. This unveiling underscores Swiss Navy’s dedication to supporting retail partners with products that drive results and meet evolving customer expectations.
Elevating the Swiss Navy experience
In today’s competitive marketplace, presentation is everything. Swiss Navy’s refreshed MAX Supplements packaging ensures their products not only deliver exceptional performance but also captivate customers from the moment they see them. The modern, sleek design and clear messaging make these products irresistible to consumers seeking high-quality sexual solutions.
As part of Swiss Navy’s mission to support retail partners, the brand is dedicated to providing premium products that meet customer demands while boosting profitability. The innovative MAX HARD SEX & ENERGY BOOST is a perfect example—delivering fast-acting results and an enhanced consumer experience that keeps customers coming back for more.
Swiss Navy invites you to Booth #133
Swiss Navy is rolling out the red carpet for Altitude Intimates attendees at Booth #133. Retailers and industry professionals are encouraged to stop by, meet the Swiss Navy team, and explore the brand’s innovative product lineup. From the groundbreaking MAX HARD SEX & ENERGY BOOST to the rebranded MAX Supplements line, the booth will highlight Swiss Navy’s commitment to delivering premium products that enhance customer experiences and drive profits.
If you’re a retailer looking to expand your product offerings or an industry professional eager to stay ahead of the latest trends, Swiss Navy’s booth is the place to be.
Sunny Rodgers is the Director of Brand Development for M.D. Science Lab/Swiss Navy. For more information on MAX Supplements, please visit B2BSwissNavy.com.
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