They may not be the large-scale novelty manufacturers with tons of SKUs, but the companies we’re highlighting in this “Boutique Brands of Altitude” Special Focus are still big players in the world of erotic retail. 

We asked each of these companies two key questions: 

What separates your “boutique” brand from other novelty companies, 

and Why should Altitude attendees make your booth a must-visit!

(Note: This story appears in the February 2024 issue of SE Magazine


As a Sexual Health Brand, Blush’s mission is to offer products that all bodies can enjoy as they seek to maintain a healthier lifestyle. One of our most exciting developments is the launch of the Blush Collection, our signature product line, boasting the message, “Pleasure is Power.” Each item and its packaging send a bold message of empowerment in celebration of sex positivity.

We will have a ‘Blush’ Carpet roll-out in our booth showcasing the fabulous products in the collection. Other exciting new products being debuted at the show include the M For Men Slambox, EnLust and some Kool Vibes, just to name a few. And our booth would not be complete without a few new additions to the Dr. Skin line, like the very hot and sexy Dr. Phillips and Dr. Hammer! We invite everyone to stop by to Blush With Us…and see our latest and greatest arrivals up close and personal.  There will be Show Specials and gifts for our booth guests, so come on by to experience some Blush Love with Team Blush!

– Nancy Cosimini, Sales Manager at Blush

For more information, visit


Celebrator is built upon a single ethos: empowering the female orgasm. Dreamt up and engineered for the female anatomy, Celebrator’s focus purely on clitoral stimulation has made it one of the industry’s most sought-after sexual health and wellness devices. Proven to deliver sexual arousal and satisfaction to those suffering from aniorgasmia and other health factors that hinder climax, Celebrator, debuting its new refined design and charging port at this year’s Altitude Show, is sure to make an indelible mark in the space.

Those Buyers looking for a product that can and will deliver for consumers should include Celebrator on their “must see” list and meet and greet with our team who is dedicated to the mission of women globally to “own your orgasm!”

– Kristen K of Celebrator

For more information, visit


COTR, Inc is our name, but most folks know us by our brands: b-Vibe, Le Wand and The Cowgirl. B-Vibe was the first to market with a vibrating butt-plug that simulates analingus with The Rimming Plug 2, and our Anal Training & Education Set remains in our top-5 selling products nearly five years after its debut. When it comes to Le Wand, we offer a wide array of items, but we’re known for our Powerful OG Rechargeable Massager and the Le Wand Petite Rechargeable Massager. The Cowgirl is our most niche brand, as it was launched with one item, The Cowgirl Premium Sex Machine. The Cowgirl is designed for comfort and for POWER, and it’s not for the faint of heart. In 2024, we’re very excited to introduce The Cone, a more compact and affordable, ridable sex machine, complete with a powerful suction-base, two silicone attachments and a remote control.

First and foremost, we want to meet you! Our team is composed of people who have been working in the pleasure product business for many years, most of us coming directly from retail stores like the ones we now work with. There is no better way to get to know our products and our values as a company than to come see for yourselves! Plus – you’ll get the chance to touch and feel our collections, including the new Le Wand Die Cast, The Cone by The Cowgirl and the latest additions to b-Vibe’s Rimming Plug collection, as well as a brand new offering for butt-lovers on a budget!

– Kim Faubel, Sales Director for COTR, Inc.

For more information, visit


CB-X is the original manufacturer of modern chastity cages, and after over 20 years in business, customers around the globe consistently request CB-X by name! While other brands may carry various iterations of chastity cages, we are the trusted industry leader whose sole focus is on developing premium chastity products. Community feedback inspired our current best-seller, Mini-Me, which has surpassed our historical best-seller, CB-6000S. Consumers have trusted us since 1995, and we develop our products, education, and marketing around their feedback. We aim to make chastity accessible for all experience levels — not just seasoned kink enthusiasts.

Reason No. 1: 2024 interactive voting exhibit! – Cast your vote to help determine the next CB-X chastity cage!

Reason No. 2: FAQ workshop – We understand that chastity can be a tough sell without the proper education, and product education is often the missing link to outstanding sales. Let the world-renowned chastity experts equip you with our top customer FAQs and dynamic sales techniques to spark interest and capture sales in a retail environment, no matter how small or large your BDSM or chastity selection is!

– Alicia Davis of CB-X

For more information, visit

Magic Wand/Vibratex

Magic Wand was introduced during a significant time of social awareness. A lot has changed since then, including the way we refer to change itself. But, no matter how we label societal evolution, our path forward has been paved by those brave enough to recognize the need for progress — and demand it. But through it all, there are beloved constants people trust NOT to change. Happily, this includes the historic pleasure of the Magic Wand. In fact, for over 50 years very little about it has changed. As a result, its familiar shape and legendary power have made Magic Wand a cultural icon.

We’ll be highlighting the explosively popular Magic Wand Micro and its new countertop display. After an extremely successful holiday season, we’re excited for retailers to continue introducing new customers to this little marvel. Aside from a lineup consistently labeled as “best” by mainstream media, attendees can relax and do some coloring on canvas — a specially designed art piece featuring Magic Wand iconography and flair.


– Ken Herskovitz, CEO at Vibratex, Inc.

For more information, visit

Nobü: The Art of Pleasure

Established in 2013, Nobü has quickly become an internationally-recognized brand when it comes to high-end pleasure products and accessories. Our goal is – and always has been – to design unique play products that not only resonate with a wide spectrum of users, but incorporate the latest technology in the field. Our best-selling products of the year were Cëce: The C-Spot Stimulator, Önyx: The Romping Rabbit Cock Ring and The Glass Gems Collection.

Nobü’s “Cëce” stands as a testament to the brand’s commitment to innovation and self-care. Recently picked up by Rexall pharmacies, this travel-sized novelty is specifically crafted for discreet, c-spot stimulation, providing a powerful toe-curling experience all within a compact, handheld design. 

For couples looking to spice things up in the bedroom, Nobü’s Önyx is a definite crowd pleaser. Crafted from super-stretch medical grade silicone, this powerful, rumbling cock ring is not only designed to increase stamina, but ensures a snug fit during use, providing ultimate, simultaneous pleasure to both partners during play.

When we came out of last year’s Altitude Show, we were blown away by all of the feedback that we received. As a small Canadian company and a first time exhibitor, we didn’t expect to get as much traffic as we did, so this year we’re coming back with a bigger booth, better promos and some great contests for attendees – not to mention the 50+ new products we’re bringing with us to showcase. Whether you’re a retailer looking to brighten up your shelves, or a modern day pleasure seeker on the hunt for a new playtime favorite, our luxurious play products and accessories promise to redefine pleasure as we kick-off 2024.

– Karalyne Fosty, Creative Director at Nobü

For more information, visit


Rouge specializes in Real Leather Luxury Bondage and Stainless-Steel Medical Play. We have 400+ items in our leather range and 125+ in the stainless-steel range. We pride ourselves on the quality of our products whilst managing to maintain affordable pricing. Our catalogues are kept up-to-date by adding new items on a regular basis. We have several ranges and items that remain constantly in our top-sellers, such as our black-on-black range. This range has sold exceptionally well, and therefore, we have recently added four new products to include within the range which you will be able to see at Altitude amongst a whole plethora of new products. Additionally, our counter display unit, which includes mini floggers and paddles, is the top selling item of all. This is perfect for impulse purchases at the till point, and as soon as the minis start selling through, you can buy more individually for top-ups.

Altitude attendees should visit our both and view the products in person as that’s the only way you will be able to fully appreciate the quality as opposed to viewing a bunch of images on screen. Plus, we will have many new items that we will be showcasing. You won’t be disappointed!

– Farah Shaikh, CEO at Rouge 

For more information, visit

Our Erotic Journey 

At Our Erotic Journey, we specialize in providing you with high-quality adult novelties that are both safe and effective. Our mission is to help individuals and couples navigate their erotic journey in a safe and pleasurable way. We take great pride in offering a wide variety of products that are carefully selected based on their performance, durability and customer reviews. Exploring your sexuality can be daunting, which is why we strive to create a welcoming and supportive environment where you can feel comfortable and confident. 

Our Erotic Journey is excited to share our six distinguished collections: the NEW Lit Collection and Sexy Pot Collection, as well as the Space, Curious, Thrillz and Sublime Collections.

In addition to the incredible products we will be highlighting, this is a perfect opportunity to meet the new additions to our sales and marketing team and discuss the new pricing we are extending to buyers through 2024. For those buyers who are in pursuit of quality product, expedited fulfillment, product marketing support, and an opportunity to maximize profit margins, the Our Erotic Journey Booth is a must-visit vendor at Altitudes.  The last two years of being in this sector has taught and inspired us to become fully equipped to deliver what you need – we look forward to exploring opportunities with you.

– James Guo, Founder at Our Erotic Journey

For more information, visit

Spark Sensations

Spark Sensations’ launch was inspired by the desire to address sexual experiences in a fun and experimental manner. Unlike other products in the market, we wanted to create something that includes different paths to pleasure, by combining the best of both worlds: sex and cannabis. Several developments in the cannabis world created an opening in the market. By following the legislation of the cannabis industry, we saw more and more products emerging, aimed at solving different needs. Being well aware of our generation’s immense distractions, and busy lifestyle, we noticed that sexual moments have often been pushed to the back end of our “to do” list,  which is why we wanted to create an experience for enhancing those auras. When you take a supplement together with your partner, you are fully invested in the moment and able to give it your full attention. 

Spark Sensations is gearing up to make a splash with the unveiling of its Sexual Stimulation Gummies designed to take your sexual moments to the next level by giving you a natural boost to ignite your libido and launch you to a new dimension of pleasure.

We at Spark Sensations are excited to meet you and introduce the first sexual stimulation gummy designed to target your mind and body. Join us as we unveil the next era of sexual stimulation supplements merging the best ingredients from various spheres to give you a mind and body-blowing sexual experience.

– Liana Goldberger, Creative Director at Spark Sensations

For more information, visit


At VUSH, we’re all about fun, playful and approachable sex toys that empower their users. We’re for beginners and pros, for the nervous and the curious! We’re working to change the conversation around sexual wellness, and to do that, we create products worth talking about.

VUSH offers four unique product collections: Next Generation, Couples Play, Peachy and Pop Collection. I would like to highlight the POP Collection by Vush, which offers five unique vibes that all include convenient travel cases and compact, approachable toys. Inspired by silhouettes found in cosmetics and beauty collections, these perfect pairings of beauty and pleasure are for those looking for the next staple in their toy collection.

VUSH has mastered the art of social media, and we want to share our marketing talents with our retailers! At VUSH, our marketing, product + design teams pride themselves on being innovative and fun content creators. We offer a library of content which our partners can leverage through print, digital and social platforms. From offering joint social marketing campaigns to real billboards, we aim to engage, educate and empower our retail partners by supporting where they need it the most.

– Stephanie Cates-Koelsch, Account Executive USA at VUSH Stimulation

For more information, visit