You may have noticed Magic Wand’s charming #truemagicwand/@truemagicwand custom hashtag and social media handles in use over the past several years. More recently, you may have also noticed #truemagicwand showing up at industry events and on signage.
Vibratex, the sole North American importer of the Magic Wand brand, is pleased to officially announce the #truemagicwand campaign — a tool by which retailers, distributors, and consumers can connect with Magic Wand’s iconic status and authenticity.
With a referent that’s become one of the most ubiquitous and familiar representatives of an entire industry, it’s important to remind consumers that there’s really only one actual Magic Wand range – in other words, one #truemagicwand.
It’s in this spirit that Magic Wand is now applying the tag to all evergreen campaigns, marketing collateral, and even the brand’s website via truemagicwand.com. These applications incorporate a range of additional colors, adding new dimension to Magic Wand’s familiar branding and tying in to its new colorful packaging. Further, the purposive use of #truemagicwand is also an opportunity to remind retailers to warn consumers of actual counterfeits.
“Just as the Magic Wand brand is much more than a collection of products, #truemagicwand is much more than a tagline,” Vibratex CEO Ken Herskovitz explained. “It’s something that reflects the weight of what it means to be the one that started it all.”
Magic Wand’s story begins in 1968, a full year before humans landed on the moon and about six months before bell bottoms were trendy the FIRST time. This is when the Magic Wand – the ORIGINAL Personal Massager – was first introduced. No one expected that this unassuming device would soon become one of the world’s most recognizable products.
The iconic Magic Wand Original now shares the spotlight with three equally impressive models: Magic Wand Plus, a corded, variable speed massager; Magic Wand Rechargeable, a cordless, multi-function device; and the first-ever Magic Wand Mini, the new compact, rechargeable massager. Every product that bears the Magic Wand name features the legendary power and historic pleasure that took the world by storm more than half a century ago.
Moving forward, Magic Wand will be rolling out a series of #truemagicwand resources customers can use including banners, social media graphics, and so on. A long form video showcasing #truemagicwand is available now, with short clips for social media and website product pages coming soon!
Find all the #truemagicwand resources here: vibratex.box.com/s/fbhj0vivfw2qnzopo855nkav18fa8od2
Customers may reach out to Eddie Romero, Director of Business Development, via eddie@vibratex.com, to request resources, as well as for all Vibratex and Magic Wand sales questions and inquiries
Find all brand photos, logos, and copy at truemagicwand.com/resources.
To learn more about Magic Wand, visit truemagicwand.com. Join Magic Wand on Instagram at @truemagicwand.
