Vibratex, manufacturer and sole North American importer of the iconic Magic Wand, has tapped Ken Herskovitz to lead its team as Chief Executive Officer. An industry regular, Kenās been serving Vibratex as an independent consultant for more than a year, working with staff and customers on several initiatives.
A true family business, Shay Martin and her husband Dan have operated the company Shayās parents created nearly forty years ago.
āDan and I have spent the better part of our lives growing Vibratex. Weāve been lucky enough to build a wonderful team and earn the support of amazing customers,ā Shay explains. āKenās experience and thoughtfulness are a perfect fit, and we look forward to working with him as the company ā and our industry ā continues to evolve.ā
Ken brings more than 25 yearsā business, marketing, and management experience to Vibratex, the last 10 of which have been within sexual wellness. A familiar face to much of the industry, heās served as Director of Marketing at East Coast News and most recently contributed to Dr. Emily Morseās successfulĀ Sex with Emily podcast and media platforms. As an independent consultant, heās also worked behind the scenes for several other brands within the market.
āThe last 10 years have been quite the journey. Iām extremely grateful to have had so many amazing opportunities and for the many friends Iāve made,ā Ken says. āEarning the trust and support of the Martins and the Vibratex team means the world to me, and Iām incredibly excited to begin this new chapter with them.ā
As the companyās leading brand, Magic Wand remains its teamās primary focus. Ken will be overseeing a range of efforts to help maintain ā and grow ā the iconās status as one of the most recognizable and in-demand pleasure products on the market. Owners Shay and Dan Martin, who remain actively involved, along with the entire Vibratex team, are committed to their North American customersā success in representing the famed brand.
āHaving the chance to be part of such a legendary brand is a great honor,ā Ken adds. āI can only hope to be a positive influence on something thatās already so incredibly influential.ā
To learn more about Vibratex or Magic Wand, interested retailers should contact their distributor orĀ info@vibratex.com.