August marks the 10th anniversary of Wicked Sensual Care, an industry leader in the sexual wellness space. In its first decade, Wicked Sensual Care has strengthened its position in the intimate lubricant sector, entered new markets, expanded its footprint, and offered ever-more innovative exclusive formulas. These progressive accomplishments have made the brand a media favorite, garnering recommendations from Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more.

Reflecting on the 10 years of progress, Steve Orenstein, President of Wicked Sensual Care says, “I take great pride in what we have accomplished over the last decade, and it could not have happened without those who accompanied us on our journey – our dedicated and talented staff, our long-standing customers, and our partners and communities. As we celebrate this important milestone, I am even more enthusiastic about the many opportunities we have to contribute to a healthier and more sustainable tomorrow.”

“To say that I am grateful and humbled by this team’s success over the past 10 years would be an enormous understatement,” says Wicked Sensual Care Brand Strategist and Resident Sex Educator jessica drake. “I am equally thankful to all of the people who supported us from day one. It would’ve been hard to believe that when we started the company with a handful of people that we would end up where we are today.  But what I’m most proud of is that we’ve continued to stick to our core ideals – sex education, wellness, and health – and as a result, we have been a disruptor in the pleasure products space. I am incredibly honored to be a part of that. That said, I know our best days are ahead of us.”

“I’m absolutely thrilled and honored to be part of the Wicked Sensual Care team, a company that intentionally develops products that make the health and enjoyment of consumers a priority,” says Sales Director Jenn Brice. “Our first 10 years have been amazing – the growth we’ve experienced and the message we’ve delivered is something I’m very proud to represent. I can’t wait to see what the next 10 years bring.”

“We’re very proud of our 10-year track record of providing products that have become mainstays in people’s pleasure,” says Wicked Sensual Care Marketing Director Cassie Pendleton. “At the same time, we are forward-focused on the next decade and have significant plans to continue to deliver innovation to the lubricant category and the industry as a whole.”

Wicked Sensual Care is inviting others to celebrate the 10th anniversary of its first release with the new Birthday Cake Water Based Intimate Lubricant. Sweetened with all-natural Stevia, Birthday Cake flavored lubricant combines the rich, delicious flavor of velvety cake with buttercream  frosting. As it embarks on its second decade of business, the months ahead will see Wicked Sensual Care continuing the celebration at various industry events.

“We have a lot to celebrate,” observes Pendleton. “Coming out with a Birthday Cake flavored lube earlier this year was a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us.”

With a firm commitment to sexual wellness, beautiful design, and high-quality ingredients, Wicked Sensual Care continues to be a force for innovation in the global intimate lubricant space.

To order Birthday Cake or any Wicked Sensual Care product, reach out to your preferred distributor, WSC sales rep, or email

For WSC updates, including sexual health and wellness tips from resident sex educator jessica drake, join the conversation on InstagramFacebook, and Twitter.

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