Award-Winning Sexual Wellness Company Invites Pleasure Products Professionals to Submit Nominations for Future Spotlights.

Wicked Sensual Care, the creator of award-winning personal lubricants, enhancers and massage creams, is shining its Retail Employee Spotlight on Debra Peterson, the Director of Procurement and Marketing for in Maitland, Florida.

A veteran marketing professional, Peterson was personally recruited for her current role by Fairvilla’s owners.

“I was doing public affairs and marketing work, specializing in complicated lobbying and public relations,” explains Peterson. “Fairvilla owners Bill and Shari Murphy, who were already friends of mine, reached out to me as they were embarking on an expanded marketing effort to reinforce Fairvilla’s image as a shopping experience that was open to everyone. I loved their goals and the messages they wanted to share, so I decided to join the team. And I’m still here!”

Focused and outgoing, Peterson knows her background and experience are of value to Fairvilla’s mission.

“My specialty is perspective,” she says. “Having worked in and around this industry since the nineties, I’ve seen such change and positive growth. I know where we’ve come from and I see where we’re going. I love being able to share that in conversations with fellow team members and the community.”

Peterson values working in an inclusive environment and appreciates the positive impact Fairvilla locations have on their communities.

“The best part of my job is the variety it brings to my life,” she shares. “I work with a diverse and amazing group of people that support me every single day. Additionally, it’s allowed me to take part in and promote remarkable events. From Fantasy Fest and Bed Races in Key West, to Headress Balls and our infamous Ladies Nights in Central Florida, they’ve all been so much fun for me personally and have kept Fairvilla stores very much in the forefront of their respective communities.”

“Debra Peterson is a dynamic and strategic leader who excels in driving Fairvilla’s efforts to achieve optimal performance and growth,” says Jennifer Brice, Sales Director for Wicked Sensual Care. “She’s a visionary leader whose actions continue to have a profound impact on the Fairvilla brand’s growth, development and overall success.”

Those working in the retail pleasure products space are invited to nominate employees who continuously exceed expectations. A superstar may be nominated by sending their name, store/city and a brief paragraph about why they deserve to be a superstar (a photo is optional) to, or by filling out this form. Superstars may also self-nominate. Like Peterson, the next Retail Superstar will be profiled in Wicked Sensual Care’s monthly newsletter.

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With enriched intimate experiences in mind, Wicked Sensual Care offers personal lubricants, enhancers, massage creams, and toy cleaners perfect for partner and solo play. With a commitment to progressing sexual health and wellness, Wicked Sensual Care uses exclusive formulas and conscious ingredients to create products that are always vegan, cruelty-free, and paraben-free. And for those wanting to do it simply®, the simply® line offers a collection of products that are also glycerin and propylene-glycol free.

In addition to awards from StoreErotica, XBIZ, and ‘O’, Wicked Sensual Care is the first pleasure products company in AVN’s history to be named Best Enhancement Manufacturer three consecutive times. These acknowledgments and regular recommendations from the world’s most renowned educators and journalists at Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more continue to shine a spotlight on Wicked Sensual Care’s accomplishments as a brand.

For Fall 2023, Wicked Sensual Care introduced simply® Timeless™, an innovative line of products designed specifically for people experiencing perimenopause, menopause, and beyond. Each formula in the Timeless™ collection has been carefully crafted using rejuvenating ingredients such as aloe, sodium hyaluronate, squalane, DHEA and more to nourish and hydrate intimate areas. The simply® Timeless™ line debuted with four thoughtfully curated products: Timeless™ Aqua, Timeless™ Aqua Jelle, Timeless™ Hybrid + DHEA, and Timeless™ Silicone.

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