Wicked Sensual Care, a leading brand in intimate wellness, is shining its Retail Employee Spotlight on Bugs of Suzie’s Adult Superstore in Waikiki, Hawaii.

Bugs found their way into the adult retail industry through a fascinatingly circuitous path, one that wound through the realm of sex education. “During high school, I was deeply involved in peer sex education programs by Planned Parenthood,” they shared. “I cherished the opportunity to serve as a reliable and informed resource for individuals seeking guidance.”

Transitioning into adult retail, Bugs saw the move as a natural extension of the educational role they previously fulfilled. “Working in adult retail allows me to continue offering support and knowledge, much like I did before,” they affirmed. “I’d say my specialty lies in lubricants and queer niches, being able to provide information about both to help people feel comfortable, confident, and sexy.”

For Bugs, creating a safe haven for individuals from all sectors of the community isn’t just personally rewarding, but also fundamental to cultivating robust customer connections. “I love that my job welcomes a diverse clientele,” they expressed. “My team makes an effort to help people from all walks of life to feel free to ask any questions they may have. Because no matter who you are or what you’re into, it is important to be authentic to your true self, and learn to have confidence within your identity!”

“Empathy can enhance sales performance by enabling retail professionals to understand and connect with customers on a deeper level,” expresses Jennifer Brice, Sales Director for Wicked Sensual Care. “This understanding facilitates the identification and addressing of customer needs more effectively, fostering trust and rapport. Additionally, as Bugs shows us, it allows for personalized recommendations, ultimately leading to heightened customer satisfaction and loyalty.”

Those working in the retail pleasure products space are invited to nominate employees who continuously exceed expectations. A superstar may be nominated by sending their name, store/city, and a brief paragraph about why they deserve to be a superstar (a photo is optional) to Team@WickedSensualCare.com, or by filling out this form. Superstars may also self-nominate. Like Bugs, the next Retail Superstar will be profiled in Wicked Sensual Care’s monthly newsletter.

To learn more about Wicked Sensual Care, please visit WickedSensualCare.com. For review samples contact Team@WickedSensualCare.com. For real-time updates, including sexual health and wellness tips from Resident Sex Educator jessica drake, join the conversation on Instagram, Facebook, and X.