Williams Trading article

Veteran distributor Williams Trading Co is pleased to announce the addition of Global Novelties, LLC to their lineup of vendors.

Following an all-digital tradeshow season in which buyers met with vendors through web meetings and scheduled Zoom calls, Williams Trading Co was excited to bring on products from this Boston-based vendor.

The distributor picked up 24 SKUs across four of Global Novelties’ product lines, including colorful battery-operated vibes from the Prints Charming Pop Tease Collection, and 10-function, rechargeable bullets from the Prints Charming Buzzed Collection that feature cannabis-inspired designs.

For those looking for something a little more glamorous, Global Novelties’ NIXIE line is the way to go. Like the Prints Charming Pop Tease assortment, the NIXIE products are battery-operated and offer 10 functions, accessible with a press of the jewel at the base of the vibe.

Along with cool and pretty vibrators, Global Novelties also produces the happy 🙂 ending line, which are geared towards those who were born with penises.

And finally, Williams Trading added three kits from The Daily Vibe line, which are geared towards men, women, and couples.

“This new product line is attractively packaged for adult retailers, and offered at a very, very positive wholesale price point for selection. We look forward to working with Global Novelties with the expansion of distribution for this product line with our brick and mortar and drop shipment partners,” says Scott D., Sales and Marketing Director for Williams Trading Co.

As a vendor, Global Novelties is committed to being environmentally friendly, offering zero-waste packaging that is fully recyclable and eco-friendly toy storage bags with every product.

Autumn O’Bryan, founder of Global Novelties, LLC, is not a newcomer to Williams Trading Co. “Twenty-seven years ago when I joined the industry, Williams Trading was my first distributor and I continued to work with them as a buyer throughout my career. We have a long history together. It’s a bit surreal and super exciting to have come full circle and now be one of their vendors,” she comments, referencing her knowledge and familiarity with the veteran distributor.

Williams Trading Co supports this new vendor with a custom landing page and their products are being featured in the New Releases Flipsnack.

“Having first-hand experience working with their dedicated and seasoned sales team and utilizing their award winning WTU platform, I’m grateful for the opportunity to now have Global Novelties’ products available to Williams’ customers,” says O’Bryan.

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support please visit https://dropship.williamstradingco.com/.

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