Womanizer recently sought to sponsor a driver for NASCAR’s 2025 racing season. Despite NASCAR’s history of accepting sponsorships from male sexual health brands such a VIAGRA, ExtenZe, and GAINSWave, Womanizer’s proposal was declined.
As an advocate for women’s empowerment, Womanizer was eager to create more opportunity for more women to join the sport. In fact, there are currently no women racing at the highest level of NASCAR. Despite discussions that emphasized the brand’s premium status and assurance that no sex toy would appear on the race car, NASCAR ultimately declined.
In response to NASCAR’s decision, Womanizer has taken over a major billboard outside Daytona International Speedway, just down the road from NASCAR’s headquarters, throughout February to highlight NASCAR’s contradictory sponsorship policies and call for change. A mobile billboard will also be traveling around Daytona International Speedway on the Daytona 500 Press Day ensuring that attending journalists take notice and further highlighting this bias
“This isn’t just about one sponsorship rejection; this is about addressing a larger cultural bias,” said Verena Singmann, Head of PR for Womanizer. “Women’s sexual wellness is a legitimate industry that plays a positive role in self-confidence and connection. If NASCAR has previously accepted brands that cater to men’s intimacy and performance, why is female pleasure where they draw the line?”
Learn more about Womanizer and their response here: www.womanizer.com/racing
