Lovehoney is planning a fresh push for its Fifty Shades Freed products to tie in with the movie’s DVD release.
Sales of the official product collections Lovehoney has released for all three books are up by 21% in the last year.
The movie’s launch around Valentine’s Day in February was a big sales driver with the Fifty Shades Freed Wand Vibrator and Knicker Vibrator both seeing a 500% uplift.
Products from the first Fifty Shades of Grey collection are still selling well and demand for the Please Sir Flogger leapt by 1,100% following the latest movie.
The Fifty Shades Freed collection has been supported by retailers right across the globe with special in-store events to capitalise on the popularity of the movie.
At the two Harmony stores in London, window displays helped increase sales of the products by around a third.