hardfocus small2aThe StorErotica Special Focussoftfocus small2a

In each issue we take an in depth look at some of the many facets of the Erotic Product Industry. We explore possibilities for products, popular techniques and the latest trends for Retailers and Vendors.

Dreams & White Label Collections


sf 2017 aprilHighlight Baci’s offerings

Utilizing the talents of plus-size model Ashley Alexiss, Baci has demonstrated their company’s mission to celebrate every woman.

Baci Lingerie, which derives its name from the Italian word “kisses,” touts itself as a celebration of women. It officially debuted to the public in 2010, and over the past six-plus years, the fine fabrics and flattering styles that Baci created complimented every woman, enhancing her innate and unique sex appeal.

Joani Blank


sfe3 17 febIndustry legend continues to have a profound impact effect on erotic retail

Blank, who passed away on August 6, 2016, founded Good Vibrations four decades ago as one of the very first adult toy shops in the U.S.

Forty years ago, we were introduced to a galaxy far, far away, Apple was incorporated and Queen Elizabeth II was celebrating her Silver jubilee. Also that year, in San Francisco, Joani Blank was making her own imprint by opening Good Vibrations, the country’s second-ever women’s sex toy business (behind Eve’s Garden in New York City, founded by Dell Williams).  Passed away on Saturday, August 6th.

Party for one!


PULSE-III-SOLO 5Industry vendors reveal their top strokers, while store owners tell SE about their top-sellers!

Hot Octopuss gets his Pulse pounding with new Solo and Duo versions

Hot Octopuss has released the third installment of its world-renowned sex toys, Pulse III Solo and Pulse III Duo. Both new toys utilize the brand’s signature oscillating technology and cutting edge design, as well as incorporating enhanced features to reach new heights of pleasure.
Pulse III Solo, for men, is fully waterproof, has five pre-set vibration modes, a speed sensor, state-of-the-art magnetic charging and an all-new turbo function. Pulse III Duo, for couples, boasts all the features found in Pulse III Solo, but additionally features independently controllable vibrations for her via a remote control. The turbo function allows users to jump to max power from any starting point, while an improved second motor for enhanced female stimulation in Pulse III Duo is 25% more powerful.
For more information, visit hotoctopuss.com.

Luxury sex toys:


toys oct2016 What makes them “worth it”?

Sex educator, author and Komar executive Ducky Doolittle examines the 10 criteria for what makes an adult product a “luxury” product. And sometimes, as she notes, it’s not necessarily about the price point.

Sexuality has always been a breeding ground for creativity and technology. The first steam-powered vibrator was built in 1734, quickly moving us out of the age of sex toys made of stone, wood and leather.

Preparing for Pride:


sf april2016 Page 00A STOREROTICA Special Focus on the must-have products for Pride month

While STOREROTICA has featured a “Pride” focus in the past two June issues (2014 and 2015) to coincide with Pride month, we elected to move our Pride focus up to April which, we hope, will better allow store owners to utilize this information to “prepare” for Pride month. What toys and products are on your “must-have” list for Pride season in 2016? We polled the industry’s vendors to find out what their newest and best-selling Pride products are, and we’ve incldued over 10 pages of photos and information to give retailers a head start on their Pride month merchandising.

Fit to be tied


sf tiedIndustry vendors offer corsets designed for fashion and function.

For centuries, the corset has been a garment of mystery.  Built to hold or shape the female figure, corsets suited a very specific and practical purpose—but they weren’t much fun.

From Europe, with love ...


so europeAt this year’s STOREROTICA Awards, European companies made a big splash, taking home several top awards. Now, SE shines a spotlight on these award winners, as well as the companies who were nominated for our “Foreign Manufacturer of the Year” Award. These companies explain some of the main differences between the U.S. and U.K./European markets, as well as their strategies for success in American adult retail.

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