hardfocus small2aThe StorErotica Special Focussoftfocus small2a

In each issue we take an in depth look at some of the many facets of the Erotic Product Industry. We explore possibilities for products, popular techniques and the latest trends for Retailers and Vendors.

ANME Founder Nasstoys, Teddy "OG"


Screen Shot 2018-08-03 at 11.42.17 AMANME Founder Nasstoys, Teddy "OG"

Teddy Rothstein has seen quite a bit in his tenure at Nasstoys. The co-founder dishes on the “wild, wild west,” trends and the SE Hall of Fame.


From its beginnings in a seedier Times Square in the 1970s to its present standing as an industry titan, Nasstoys has borne witness to the evolving landscape of adult retail.
That starts with Teddy Rothstein, Elliot Schwartz and Irvin Schwartz. SE Magazine spoke with Rothstein in advance of the SE Awards, where he will be inducted into the SE Hall of Fame.

SE: With the upcoming SE Awards, you may have been hit with small pockets of time to reminisce. When you look back, what does it mean that you’ve been able to get this far knowing it all started with you and your friends?
ROTHSTEIN: Looking back over the years, I have many fond memories of advising and assisting many good friends as they started out in numerous adult businesses, which led to the start of Nasstoys. Some have come and gone, but many now serve as the foundation on which this successful industry stands today.

SE: Could you share an anecdote or two about the old days, when the adult retail industry was the “wild, wild, west”?
ROTHSTEIN: In the beginning, the main theme of adult retail business was peepshows and magazines and the XXX theatres, which my partners and I operated in Times Square, which was then a red-light district. Much has changed, but the great stories and the history remains and is now being harvested by writers and producers of books and television series. There was nothing like living it. The characters, the energy is impossible to duplicate digitally. In the beginning, this business was raw and primal and taboo. And that is what made it desirable and profitable.

SE: As Nasstoys has grown, how have you seen your own responsibilities and role with the company change?
ROTHSTEIN: I am still technically CEO and am hands on on a daily basis, but I have stepped back slightly as my partner Elliot has assumed the leadership role.

SE: How important has it been to have Elliot as your partner and how do you complement each other in business?
ROTHSTEIN: I could not have asked for a better friend or partner, as Elliot takes care of our business on the outside and I orchestrate the logistics.

SE: How much easier is your life now that adult retail is so much more mainstream than when you started three-plus decades ago?
ROTHSTEIN: Business is better than ever. Technology and engineering advances have enabled us to create better quality, more socially acceptable goods, and the internet has marketed our products and made them more discreetly accessible for consumers.

SE: If the phrase “everything old is new again” holds true, where do you see adult toys going or cycling back to?
ROTHSTEIN: Forty years of analyzing data and trends have shown me that proven consistent sellers are a risk-free investment in upgrading and redeveloping. One example is our All-American Whoppers Collection, which we are relaunching at the ANME Show in July 2018 with its new upgraded look and same great pricing structure.

SE: What are your thoughts on the current state of the adult retail industry? Anything that worries you or you think could be cause for concern down the road?
ROTHSTEIN: The greatest cause of concern is the Prop 65 in the state of California. A lawyer’s dream and a lawyer’s racket to coerce companies into settling phony cases.

SE: Can you talk about being inducted the SE Hall of Fame and just generally what it means to be acknowledged by your peers?
ROTHSTEIN: It is a great honor and feels wonderful after all of these years to be recognized for the role I have played in this business.

SE: What have been the main contributing factors to the over 40+ year of success that Nasstoys has had so far?
ROTHSTEIN: The ability to recognize talent and Elliot has been an integral part of the growth and long term success of Nasstoys.  Also, being able to bring new and better products to our customers.

For more information, visit nasstoys.com.


Much A Do About Butt Things


sf buttoctSimilar to other facets of the adult retail sector within the last few years, sales of products dealing with anal pleasure have grown by leaps and bounds both within the walls of brick-and-mortar stores and the endless expanses of online consumerism.

Whether it’s butt plugs, prostate toys, lubricants or any one of the other myriad products designed to provide delight to the derriere, this SE Focus highlights some of the industry’s top anal products.

Run Rabbit Run!


so calexoticsWith an impressive 30-years-plus legacy, CalExotics’ Jack Rabbit is still burrowing in stores nationwide

By now, everyone knows CalExotics. It’s as prominent a name as there is in this industry. And much like everyone associates Steve Jobs with Apple, so is Susan Colvin associated with CalExotics. Following that comparison, it isn’t a stretch to consider the Jack Rabbit as the iPod of the adult retail industry.


LGBT Focus


WEBChuck PHSJoy in Pride

Adult manufacturers have many products designed for LGBT Customers, but what businesses are truly LGBT-centric?

While almost every adult industry manufacturer has products designed for LGBT customers, only a handful of businesses are truly LGBT-centric — companies who are owned and/or operated by those within the LGBT community, or companies whose products are designed specifically for them. For this special focus editorial, we spoke to four companies — PHS International, MD Science Lab, Perfect Fit and Spunk Lube — to get their views on what it means to be an LGBT-centric company in 2017 and what new products of theirs that they’re most excited about.

Joani Blank


sfe3 17 febIndustry legend continues to have a profound impact effect on erotic retail

Blank, who passed away on August 6, 2016, founded Good Vibrations four decades ago as one of the very first adult toy shops in the U.S.

Forty years ago, we were introduced to a galaxy far, far away, Apple was incorporated and Queen Elizabeth II was celebrating her Silver jubilee. Also that year, in San Francisco, Joani Blank was making her own imprint by opening Good Vibrations, the country’s second-ever women’s sex toy business (behind Eve’s Garden in New York City, founded by Dell Williams).  Passed away on Saturday, August 6th.

Party for one!


PULSE-III-SOLO 5Industry vendors reveal their top strokers, while store owners tell SE about their top-sellers!

Hot Octopuss gets his Pulse pounding with new Solo and Duo versions

Hot Octopuss has released the third installment of its world-renowned sex toys, Pulse III Solo and Pulse III Duo. Both new toys utilize the brand’s signature oscillating technology and cutting edge design, as well as incorporating enhanced features to reach new heights of pleasure.
Pulse III Solo, for men, is fully waterproof, has five pre-set vibration modes, a speed sensor, state-of-the-art magnetic charging and an all-new turbo function. Pulse III Duo, for couples, boasts all the features found in Pulse III Solo, but additionally features independently controllable vibrations for her via a remote control. The turbo function allows users to jump to max power from any starting point, while an improved second motor for enhanced female stimulation in Pulse III Duo is 25% more powerful.
For more information, visit hotoctopuss.com.

Luxury sex toys:


toys oct2016 What makes them “worth it”?

Sex educator, author and Komar executive Ducky Doolittle examines the 10 criteria for what makes an adult product a “luxury” product. And sometimes, as she notes, it’s not necessarily about the price point.

Sexuality has always been a breeding ground for creativity and technology. The first steam-powered vibrator was built in 1734, quickly moving us out of the age of sex toys made of stone, wood and leather.

Preparing for Pride:


sf april2016 Page 00A STOREROTICA Special Focus on the must-have products for Pride month

While STOREROTICA has featured a “Pride” focus in the past two June issues (2014 and 2015) to coincide with Pride month, we elected to move our Pride focus up to April which, we hope, will better allow store owners to utilize this information to “prepare” for Pride month. What toys and products are on your “must-have” list for Pride season in 2016? We polled the industry’s vendors to find out what their newest and best-selling Pride products are, and we’ve incldued over 10 pages of photos and information to give retailers a head start on their Pride month merchandising.

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